Leukemia Cup Regatta Increasing Fundraising Participation

1. Leukemia Cup Regatta Increasing Fundraising Participation April 26, 2012

2. Increasing Fundraising Participation

3. Two Components • Increasing The Number Of Fundraising Participants • Increasing the Amount That Fundraising Participants Raise

4. Increasing The Number Of Fundraising Participants

5. Engaging Current/Past Participants • Staff should set up online fundraising pages for all participants • staff/volunteers call all participants from previous year to offer them “special service” of registering them over the phone. • Offer to help register and personalize pages • In-person contacts • Fundraising clinics • Offer one-on-one fundraising planning meetings to all sailors • Personalized one-on-one emails • Go beyond “Dear <first name>” • Share Mission Outcomes

6. Expand The Participant Pool • Seek to involve all Sailing and Yacht Clubs and associations • Hold events at those clubs to make them feel part of the overall event • Fleet Nights • Community Events • Fleet organizations • Past Crew Members • Past Committee Members • Boat shows and trade shows • Local West Marine and North Sails contacts

7. Eight Touch Points of Highly Effective Regatta Fundraising • Kickoff • Flyer Distribution • Fundraising Planning Meeting • In-Person • Coffee/Lunch • Phone Call • Emails/ExactTargets • Special occasion – holiday card, birthday • Go Sailing!

8. Increasing the Amount That Fundraising Participants Raise

9. Build Relationships With Participants • Eight Touch Points of Highly Effective Regatta Fundraising • Kickoff • Flyer Distribution • Fundraising Planning Meeting • In-Person • Coffee/Lunch • Phone Calls • Emails/ExactTargets • Special occasion – holiday card, birthday • Go Sailing!

10. Pitch The Incentives • Fundraising planning meetings • See what jazzes your participants (Mount Gay Rum cap, Jobson or Colgate book, Fantasy Sail) • National Incentives • Fundraising Contests • First to get 50 donations • First to sign up crew to be fundraisers

11. Share The Mission • Gary Jobson’s story • Local honored patients • Local research and patient services • Kickoff mission component • Mission Outcomes • How does LLS use the funds raised?

12. Don’t Stop Fundraising • Remind sailors that fundraising can continue after event weekend • Motivator if they are close to an incentive level or have the Fantasy Sail in their sites • Letters from Gary Jobson

13. Additional Resources • Mount Gay Rum Party Pack • Webcasts for Participants and Volunteer Leaders • Kickoff Materials • Chapters’ Resources

14. Mount Gay Rum Party Pack • An incentive for Leukemia Cup Regattas that meet or exceed their budgeted net revenue (of Direct Donor Benefit fundraising goal)  • Consists of Mount Gay Rum, cups, mixers and stipend for food • For Leukemia Cup Regatta participants 21 years and older who raise a minimum of $100 and a guest

15. Mount Gay Rum Party Pack Levels

16. Mission Integration

17. Honored Patient Artwork • Send with your thank-you notes • Via snail mail or electronically • Designed by your event’s or boat’s honored patient

23. Head Start For 2012-13 • Holiday Card Donation Request • Steven & Patricia Russell – Blue Point YC

24. Reminders • Fantasy Sail Fundraising Deadline November 1 • Next Webcasts • May 17, 2012, 3 pm Eastern: Wraparound Fundraising Ideas – for all participants • June 4, 2012 – Google+ Hangout, 4 pm Eastern - Gary Jobson on the state of sailing and early look at Olympics and America's Cup

25. “I have quickly learned that when you help other people out -- in the end it may be just you that is helped out the most.”Gary JobsonNational ChairmanThe Leukemia Cup Regatta