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Toward Unpacking Barriers to Effective Coverage of Agricultural Issues

This publication by Eric Chinje, Manager at World Bank Institute, delves into challenges faced in effectively covering agricultural issues in media. It explores factors such as specialization, cost, and access to information, offering insights on how to navigate these obstacles for better coverage.

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Toward Unpacking Barriers to Effective Coverage of Agricultural Issues

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  1. Toward Unpacking Barriers to Effective Coverage of Agricultural Issues Eric Chinje Manager, Global Media Program World Bank Institute

  2. Policy Environment Capacity Issues Investment/Financing Infrastructure Research: Circulation/Sourcing Overview: Global Media Challenges

  3. Specialization Change • Beat Journalism • Capacity Factors • Cost Factors • Equipment • Generating Editorial Interest

  4. The Challenge of ‘Owning’ the Story • ‘Lack of Access to Information’ – sector issues • ‘Fear’ of the Expert • Confidence • Credibility

  5. Cognitive Factors • ‘Lack of Access to Information’ – sector issues • Finding the Storyline • ‘Selling’ the Story to Editors • Systemic Limitations – training/infrastructure/policy

  6. Deeper Challenges • Media Culture • History of Media • Language Issues/Approaches • Training Gap • Role of Media: Democracy

  7. Thank you …for more information, please see: www.image-network.orgIndependentMedia forAccountability,Governance andEmpowerment Eric ChinjeThe World Bank Instituteechinje@worldbank.org

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