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This project is co-financed by the European Union and the Republic of Turkey

Bölgesel Rekabet Edebilirlik Operasyonel Programı’nın Uygulanması için Kurumsal Kapasitenin Oluşturulmasına Yönelik Teknik Yardım Technical Assistance on Institutional Building for the Implementation of RCOP in Turkey. This project is co-financed by the European Union and the Republic of Turkey.

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This project is co-financed by the European Union and the Republic of Turkey

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  1. Bölgesel Rekabet Edebilirlik Operasyonel Programı’nın Uygulanması için Kurumsal Kapasitenin Oluşturulmasına Yönelik Teknik Yardım Technical Assistance on Institutional Building for the Implementation of RCOP in Turkey This project is co-financed by the European Union and the Republic of Turkey COMMUNICATION ANDVISIBILITY Beyza COŞKUN beyza.coskun@sanayi.gov.tr 11.10.2012

  2. Topics Why visibility? What is visibility? Communication Strategy Communication tools and channels Communication Networks Best Practices

  3. Why visibility? According to the Operational Aggrement, Article 11 saysthat: “ERA will comply with the rules and principles that are stated in the “COMMUNICATION AND VISIBILITY MANUAL FOR EUROPEAN UNION EXTERNAL ACTIONS” in all written/printed/visual materials related to its operation.”

  4. Why visibility? OUR WORK IS KNOWN OUR WORK IS UNDERSTOOD WHO DOES THE WORK IS KNOWN THE WORK DONE IS REMEMBERED DIFFERENCE MADE/ ACHIEVED IS KNOWN WHO DOES THE WORK IS REMEMBERED NOBODY WILL KNOW UNLESS YOU TELL THEM!

  5. What is visibility?

  6. What is visibility? VisibilityRules

  7. What is visibility? 2. Complement to the Communication and Visibility Manual for European UnionExternal Actions - EU-funded Projects in Turkey under the DecentralisedImplementation System (DIS) http://www.avrupa.info.tr/eu-funding-in-turkey/visibility-guidelines.html http://ipa.sanayi.gov.tr/tr/document/ab-iletisim-ve-gorunurluk-rehberi/72 1. EU Communication & Visibility Manual (revised version, 2010) http://ec.europa.eu/europeaid/work/visibility/documents/communication_and_visibility_manual_en.pdf Former version, EU Visibility Guidelines http://www.cfcu.gov.tr/files/Visibility_Guidelines.pdf

  8. Communication Strategy All communication activities will be closely coordinated with the stakeholders and jointly executed. Therefore, it requires a STRATEGY and a PLAN to implement. It is also important to discuss the development of a communication strategy thoroughly with the related parties, consultant, ERA, CA, EUD and other stakeholders allowing to pool all necessary information about their purposes, goals, ideas, human resources, plans, critiques and suggestions. Name of the Training

  9. Communication Strategy HOW DO YOU DECIDE ON THE APPROPRIATE VISIBILITY ? WHICH MESSAGE WHOM APPROPRITE FOR AUDIENCE TIMELY FOCUS ON CORRECT INFORMATION INPUT(FINANCIAL AND HR) OUTPUT (IMPACT) BALANCE

  10. Communication Strategy TARGET AUDIENCE PROJECT, REGION, TARGET GROUP : NOBODY KNOWS BETTER THAN YOU DO ! PEOPLE WHO ARE IN THE FIELD OF PROJECT DECISION MAKERS IN THE FIELD OF PROJECT INFLUENTIAL PEOPLE IN THE FIELD OF PROJECT INFLUENTIAL PEOPLE IN THE REGION OF PROJECT MEDIA END BENEFICIARIES GENERAL PUBLIC IN THE PROJECT REGION

  11. Communication Strategy COMMUNICATION AND VISIBILITY PLAN An annual activity plan for the project can be made ! • OBJECTIVE • TARGET AUDIENCE • KEY MESSAGES • ACTIVITIES • COMMUNICATION TOOLS AND CHANNELS • EVALUATION • RESOURCES • FINANCIAL • HUMAN RESOURCES

  12. COMMUNICATION TOOLS AND CHANNELS

  13. COMMUNICATION TOOLSAND CHANNELS • Please see the Templates for «Communication Products» in Communication and Visibility Manual, Annex 3, starts at page 33.

  14. QUESTIONS?

  15. Communication Networks COMMUNICATION TEAM Who is responsible for publicity issues? Close coordinadination with CA (Implementation Division+ Publicity Division) Increase capacity of this team with Technical Assistance Use communication channels for keeping information up-to-date YOUR SUCCESS IS OP’S SUCCESS!

  16. Communication Networks COMMUNICATION TEAM NOBODY WILL KNOW UNLESS YOU TELL THEM! Establishing a netwotk between similar projects Establishing a network in the same region Close coordination with Govenors, NGOs,SMEs, wide public in the region

  17. Communication Networks • EU Information Network (Totally 39 provinces) • EU Info Centers • EU Documentation Centers • EU Info corners http://www.abbilgi.info.tr/tr/

  18. BEST PRACTICES PROMOTING YOUR PROJECT “AYŞE TEYZE” AND “MEHMET AMCA” COULD UNDERSTAND WHAT YOU’RE TRYING TO SAY! Try to obey Public Relations tricks as much as possible Do not use too technical titles for the visibility materials Use nicknames for projects if possible “ARIM BALIM PETEĞİM” Visibility materials are not technical progress reports

  19. BEST PRACTICES PROMOTING YOUR PROJECT “WHAT IS THE USE OF THE PROJECT TO ME? Higlight the sucess stories Human perspective of the project What changes are expexted with the project?

  20. BEST PRACTICES EVENT MANAGEMENT OUTSOURCE TO PROFESSIONALS BUT COORDINATE EACH STEP YOURSELF ! Prepare and distribute comprehensive information and working materials for the seminar participants. Prepare the venue (banner, posters, etc) according to the format of sessions. Provide professional translators (English-Turkish, Turkish-English). Provide a conference secretariat that will and provide logistical and organizational support to speakers and participants from registration till departure.

  21. BEST PRACTICES EVENT MANAGEMENT CLOSE COORDINATION WITH CONTRACTING AUTHORITY IS A MUST Ensure availability and distribution of promotion materials from the overall project (brochures, leaflets, posters, DVD etc.). Provide support to media contacts and co-operation partners. Contact the Implementation Division of the RCP-CID before the event. Get the approval of any material that will be used in the event.

  22. BEST PRACTICES EVENT MANAGEMENT INFORM THE INVITEES BEFOREHAND ! Keep informed the members of the Parliaments of your region Try to involve well-known people, Politicals, celebrities to your events Pay attention to national protocol rules

  23. BEST PRACTICES RELATION WITH PUBLIC AND MEDIA CONDUCT GOOD RELATIONS WITH LOCAL MEDIA ! Promoting the upcoming event and reporting on its outcomes on the project website, socialmedia, through the networks of the beneficiaries (e.g. newsletters). Liaising with media representatives, arranging a press conference, radio or TV interviews. Preparing and providing the media with a press package before the seminar and press release afterwards. Prepare a documentation to be shared with participants and media and the public via the webpage and mailings.

  24. BEST PRACTICES RELATION WITH PUBLIC AND MEDIA ESTABLISH A WEBSITE IF YOU’LL KEEP IT UP TO DATE! Using the website as an information platform with special media section to: publishing announcements/news via the website uploading press releases on the website uploading press packages creation of a series of “invited columns” as blogs from opinion leaders, etc.

  25. BEST PRACTICES SAMPLES

  26. BEST PRACTICES SAMPLES

  27. BEST PRACTICES SAMPLES

  28. Wish you Success ! For further information: Beyza COŞKUN Publicity Division 312-201 69 46 beyza.coskun@sanayi.gov.tr

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