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Communication and Marketing Strategy for Pallitathya Kendra (Rural Information Centre)

Communication and Marketing Strategy for Pallitathya Kendra (Rural Information Centre). Prepared by Md. Forhad Uddin Deputy Programme Director, D.Net 2009. Pallitathya Model Information and knowledge system for the poor and marginalized. Communication & Marketing Strategy.

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Communication and Marketing Strategy for Pallitathya Kendra (Rural Information Centre)

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  1. Communication and Marketing Strategy for Pallitathya Kendra (Rural Information Centre) Prepared by Md. Forhad Uddin Deputy Programme Director, D.Net 2009

  2. Pallitathya Model Information and knowledge system for the poor and marginalized

  3. Communication & Marketing Strategy • Promote Pallitathya Kendra (PK) services to the rural people • Building acceptability of PK to the rural people • Ensure participation of the rural people • Continuation of PK activities and enhance work speed • Ensure sustainability of PKs

  4. Communication & Marketing Strategy Yard Meeting

  5. Communication & Marketing Strategy Move door-to-door & working place

  6. Communication & Marketing Strategy Issue based Camps & Information Fair

  7. Communication & Marketing Strategy Van Campaign & Miking

  8. Communication & Marketing Strategy Regular follow up & promote success cases

  9. Communication & Marketing Strategy • Video show at tea stall, market place • PK service related local song & drama • Form volunteer team to promote PK services • Use poster, leaflet, signboard etc. • Integration of Pallitathya Kendra services with the regular activities of PNGOs • Integration of local service providers with Pallitathya Kendra activities

  10. Thank you

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