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Effects of Media on Eating and Activity:

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Effects of Media on Eating and Activity: - PowerPoint PPT Presentation


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Amount of time average American child spends in front of electronic screens in one day? \_\_\_\_\_\_\_\_\_\_ How long is television on each day in a typical American home? \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ \% of American children (ages 2-17) with a TV set in their bedroom? \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_.

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PowerPoint Slideshow about 'Effects of Media on Eating and Activity:' - yeriel


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Presentation Transcript
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Amount of time average American child spends in front of electronic screens in one day?__________How long is television on each day in a typical American home?_______________% of American children (ages 2-17) with a TV set in their bedroom?_______________
effects of media on eating and activity
Effects of Media on Eating and Activity:
  • Does media exposure make us healthier or less healthy?
  • Does time spent with media make us more or less likely to be overweight?
media exposure overweight
Media Exposure  Overweight
  • TV viewing and other forms of screen time displaces time spent in physical activity.

media exposure overweight4
Media Exposure  Overweight

2. TV viewing and other forms of screen time displaces meaningful social interaction.

media exposure overweight5
Media Exposure  Overweight

3. TV viewing can lead to “disengaged” or “mindless” eating.

media exposure overweight6
Media Exposure  Overweight

4. Advertising exposure on TV is primarily for high-calorie, low-nutrient foods.

where is advertising
Where is advertising?
  • Television
  • Radio
  • Internet
  • Signs and billboards, scoreboards
  • Store displays
  • Newspapers
  • Magazines
  • Movies
  • Logos/brands on clothing
  • Merchandise
  • “Channel One”
exposure to advertising
Exposure to Advertising

How many TV commercials does an average American child see every year?

_______________

What % of advertising aimed at children is for food? _________

How much is spent on food ads aimed at children and youth every year? _____________________

why market to children
Why market to children?
  • Children and youth spend a lot of their own money.
  • Young children influence $500 billion in family purchases.
  • Advertisers want to promote “brand loyalty” from an early age.
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