GT Overview • GT launched February 2004 • Global Traveler is written for luxury business and leisure travelers based in the United States • 12 monthly issues, along with bonus issues, including The Luxury Book, Global City Guidebook and Class Act Guide • Editorial focus on major and emerging destinations, hotel and spa reviews, tech gadgets, travel news and interviews with international chefs and executives
GT Reader Profile • Circulation: 108,763 (Jan – Dec 2013 ABC Audited) • Gender: Male/Female 76/24% • Average Age: 40 • Average HHI: $368,900 • 66% stay in 4-and 5-star hotels when traveling • 38% fly first class and 76% fly business class • Roundtrip flights per year: 32 • Average International trips per year: 16 • 9- Business • 5- Vacation • 2-Part Business/Part Vacation
GT Editorial Focus The lively, concise and informative articles are targeted to the needs of premium travelers. Examples include: • “Kicking Back Article”- Cover leisure/vacation destinations where travelers can unwind and enjoy a little R & R. • “Family Business”- This article focuses on business travel with the traditional “white picket fence” family and / or couples’ getaways. • “Adventure Add On”- Our demographic profile indicates that our readers are active and adventurous. This article offers them suggestions on mini-adventure trips that they can take within four hours’ flying time from any international getaway.
Advertising in GT • Print: 12 monthly issues, three bonus issues and individual book sponsorships • Online: Website branding, Leaderboard (728 x 90), Rectangle (468 x 60), Skyscraper (120 or 160 x 600) • Newsletters: eFlyer USA, eFlyer Asia, e-Blasts, BusinessFlyer • GT App: single ad, video/commercials, pictorial montage
Advertising in GT • Events: A GT will co-hosted event with you managing all logistics including selecting a venue, the planning and execution of the event • Books: GTwill hire a writer to create a custom promotional book to polybagged with a selected issue of GT. Global Traveler will supply 500 copies for client’s use • Inserts: French Gate Fold, Boarding Pass, Post Card, Single Sheet / Poly Bag, Belly Bands, False Cover **Custom Packages: Package proposals can be created to achieve all advertising goals at a reduced cost