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Digital Strategies for Dental Schools

Digital Strategies for Dental Schools. Maryann Boyle July 15, 2012. Why Dental Schools?. Relevant Need to promote themselves Somewhat laggard in adapting to new technologies Interesting, with several separate, distinct audiences Students Parents Alumni External partners It’s my job.

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Digital Strategies for Dental Schools

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  1. Digital Strategies for Dental Schools Maryann Boyle July 15, 2012

  2. Why Dental Schools? • Relevant • Need to promote themselves • Somewhat laggard in adapting to new technologies • Interesting, with several separate, distinct audiences • Students • Parents • Alumni • External partners • It’s my job

  3. Schools for comparison • Tufts University School of Dental Medicine • Harvard School of Dental Medicine • BU Henry M. Goldman School of Dental Medicine

  4. Tufts Dental • Mission: • To prepare students to practice dentistry in the 21st century • Target audience • Students/prospective students • Alumni • Faculty/staff • Patients • Practicing dentists • Research subjects/sponsors

  5. Tufts Dental: Homepage

  6. Tufts Dental • Competitors • Harvard • BU • 72 other dental schools in US and Canada • Audience Outreach • Website • Facebook • Twitter • RSS

  7. Tufts Dental: Digital Outreach

  8. Tufts Dental: SWOT

  9. Tufts Dental: Recommendations • Scrap it! • Recreate it • Get professional help • Hire Skilled staff • Embrace Social Media

  10. Harvard Dental • Mission: • To prepare students to practice dentistry in the 21st century • Target audience • Students • Alumni • Faculty/staff • Patients

  11. Harvard Dental: Homepage

  12. Harvard Dental • Competitors • Tufts • BU • 72 other dental schools in US and Canada • Audience Outreach • Website • Facebook

  13. Harvard Dental: Digital Outreach

  14. Harvard Dental: SWOT

  15. Harvard Dental: Recommendations • Clean U • Re-design for Alumni • Embrace Social Media!

  16. Boston University Dental • Mission: • To prepare students to practice dentistry in the 21st century • Target audience • Students/prospective students • Alumni • Faculty/staff • Patients • Practicing dentists • Research subjects/sponsors

  17. BU Dental: Homepage

  18. BU Dental ? • Competitors • Harvard • Tufts • 72 other dental schools in US and Canada • Audience Outreach • Website • Facebook • Twitter • RSS • YouTube

  19. BU Dental: Digital Outreach ?

  20. BU Dental: SWOT

  21. BU Dental: Recommendations • Keep up the Good Work … and More

  22. In comparison… …there’s NO comparison!

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