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Maximizing Social Game Distribution Strategy for Global Success

Learn from Paul LaFontaine on effective distribution of social games, understanding platforms, viral growth, monetization, and localization in various regions like Russia, CIS, Europe, Japan, U.S., Singapore, China, Brazil. Discover the keys to success in the ever-changing landscape of social gaming.

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Maximizing Social Game Distribution Strategy for Global Success

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  1. Distributing Social Games Effectively Paul LaFontaine 9 February 2011

  2. Blockbuster

  3. A World of Opportunity Russia/CIS Europe Japan U.S. Singapore China Brazil

  4. Go Global 2 Games x 26 Networks x 5 languages = 450 engineers!

  5. FB Growth July 2010 550,000 Apps July 2008 33,000 Apps Source: Facebook

  6. Marketing

  7. Advertising Simplicity

  8. Visibility

  9. Becoming Like the Open Web Acquisition Cost Early Virality & Mon$ Virality & Mon$ Changes Convergence Open Web Facebook

  10. Platforms

  11. 50% Platforms like this amount

  12. Which Way?

  13. Your players

  14. Evaluate Platform REVENUE Installed Users Viral Multiplier % Active % Paying ARPPU x x x x + Appropriate for YOUR games + Appropriate for YOUR players

  15. Payments Installed Users Viral Multiplier % Active % Paying ARPPU x x x x

  16. Payments Installed Users Viral Multiplier % Active % Paying ARPPU x x x x $199.00 $299.00 $399.00 $599.00 $999.00 No Joy Slow Response Cash to Stranger

  17. Done Right

  18. City Management Installed Users Viral Multiplier % Active % Paying ARPPU x x x x You can’t build the Coliseum by yourself Build your friends’ embassies for mutual gain

  19. Community Engagement Installed Users Viral Multiplier % Active % Paying ARPPU x x x x

  20. Pick Shots 450 engineers?

  21. Operating (5 + 1 + 1 + 1 + 2 + 2 + 2) * 2 = 28

  22. Team

  23. Choices

  24. Partners Partner

  25. Good Live Operations • Innovating, Testing, and Documenting our data • Creating both large-scale and quick-win features Monetization Virality Retention

  26. Content Deployment

  27. Deploy Content Art Style Cultural Fit Currency & Payment Method Price Load Times & Errors

  28. Deploy Content Art Style Cultural Fit Currency & Payment Method Price Load Times & Errors

  29. Deploy Content Art Style Cultural Fit Currency & Payment Method Price Load Times & Errors

  30. Sharing Work Art Style Cultural Fit Currency & Payment Method Price Load Times & Errors Partner = Payments

  31. Your Formula • Your games • Your platforms • Your partners = Success

  32. Thank You

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