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Oprah Winfrey vs. James Frey. The Queen of Talk Walks the Talk. Frances Lois Robinson. Overview. R.A.C.E. Strategy Background: A Million Little Pieces Controversy Oprah’s Response Agree/Disagreed?. R.A.C.E. Formula. R esearch - What is the problem or situation?

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oprah winfrey vs james frey
Oprah Winfrey vs. James Frey
  • The Queen of Talk Walks the Talk

Frances Lois Robinson

overview
Overview
  • R.A.C.E. Strategy
  • Background:
    • A Million Little Pieces
    • Controversy
  • Oprah’s Response
  • Agree/Disagreed?
r a c e formula
R.A.C.E. Formula
  • Research - What is the problem or situation?
  • Action (program planning) - What is going to be done about it?
  • Communication (execution) - How will the public be told?
  • Evaluation
a million little pieces
A Million Little Pieces
  • James Frey, author of A Million Little Pieces
  • Nonfiction memoir of his years as an alcoholic, drug addict, and criminal
  • Featured for Oprah’s book club
  • Sold more than 3.5 million copies
  • #1 on Amazon.com
  • New York Times bestseller
controversy
Controversy
  • Smoking Gun proves memoir is fabricated
  • Frey goes on Larry King to defend himself
  • Oprah defends Frey during interview with Larry King
  • Oprah accused of “showing little concern over the truth”
oprah s response
Oprah’s Response
  • Confronts during interview
  • Accused him of betraying his readers
  • “I acted in defense of you and as I said, my judgement was clouded because so many people seemed to have gotten so much out of it. But now I feel that you conned us all. Do you?”
  • Video http://video.aol.ca/video-detail/oprah-confronts-frey-about-pieces/311221772
  • Apology
did oprah do the right thing
Did Oprah Do the Right Thing?
  • Agree with her tactics, but not how she handled it
  • Her personal emotions played a major role
  • Research - Should of done more research before defending his actions
  • Action - Confrontation with James Frey
  • Communication - Interview on the Oprah Show
  • Evaluation - 71% of AdAge.com voters say that situation did NOT damage her brand
  • .
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References

Bastone, William, Goldberg, Adam (8 January, 2006). A Million Little Lies: Exposing James Frey’s Fiction Addiction. Retrieved on 2010, October 9, from http://www.thesmokinggun.com/documents/celebrity/million-little-lies

Dobuzinskis, Alex (12 May, 2009). Oprah apologizes for slamming author James Frey. Retrieved on 2010, October 9, 2010, from http://uk.reuters.com/article/idUKTRE54C7KB20090513

Ives, N. (2006). Most readers say Oprah has escaped brand damage. Advertising Age, 77(6), 4. Retrieved from Communication & Mass Media Complete database.

The Oprah Show (26 January, 2006). Oprah’s Questions For James. Retrieved on 2010, October 9, from http://www.oprah.com/oprahshow/Oprahs-Questions-for-James

Roberts, Rev. Dr. Mark (2006). Oprah, James Frey, and the Question of Truth. Retrieved on 2010, October 9, from http://www.markdroberts.com/htmfiles/resources/oprahfrey.htm

Silverman, Stephen M. (26 January, 2006). Oprah Confronts Author James Frey. Retrieved on 2010, October 9, from http://www.people.com/people/article/0,,1153155,00.html