Oprah Winfrey vs. James Frey. The Queen of Talk Walks the Talk. Frances Lois Robinson. Overview. R.A.C.E. Strategy Background: A Million Little Pieces Controversy Oprah’s Response Agree/Disagreed?. R.A.C.E. Formula. R esearch - What is the problem or situation?
Frances Lois Robinson
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Ives, N. (2006). Most readers say Oprah has escaped brand damage. Advertising Age, 77(6), 4. Retrieved from Communication & Mass Media Complete database.
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Roberts, Rev. Dr. Mark (2006). Oprah, James Frey, and the Question of Truth. Retrieved on 2010, October 9, from http://www.markdroberts.com/htmfiles/resources/oprahfrey.htm
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