How to Look Big, Act Big, Get Big. Andy Daniel President, Enginuity LLC. Disclaimer. Enginuity currently only looks and acts big I don’t always follow my own advice. Businessperson vs. Inventor. Businessperson looks for a way to make money
President, Enginuity LLC
or, "Why are those crooks offering me so little?"
Do you really need or want one? The answer is not always obvious.
+ Lots of customers
+ Much bigger orders
- Usually demand a price break
- Not interested in pioneering anything - want proven sales
- Often demand return privilege and dating
+ More willing to try a new product (if not avail at K-Mart!)
+ Willing to try "local" product to help fellow small business
- Usually tiny order
+ Able to steer customers toward your product
+ Can result in a more targeted customer, esp. at high end
need I say more?
There’s only 1 of you, and there are only 24 hours in a day
example: short run of a product that cannot be remanufactured