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Eleanor Stanley eleanorstanley.co.uk

Writing case studies and interviewing service users. Eleanor Stanley www.eleanorstanley.co.uk. Overview. What’s special about case studies? How case studies can be used Behind the scenes The interview The writing process Reworking existing transcripts

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Eleanor Stanley eleanorstanley.co.uk

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  1. Writing case studies and interviewing service users Eleanor Stanleywww.eleanorstanley.co.uk

  2. Overview • What’s special about case studies? • How case studies can be used • Behind the scenes • The interview • The writing process • Reworking existing transcripts • Summing up: what makes a strong case study?

  3. Learning outcomes By the end of this session you will have: • an awareness of the benefits of case studies and how to use them • a clear understanding of what you need in place to ensure good case studies • 3 tips for conducting effective interviews, writing up case studies and reworking existing transcripts

  4. Activity 1: Icebreaker Share your name, job title, organisation and what you had for breakfast

  5. What’s special about case studies? • A scenario or story to demonstrate rather than describe a message • Individuals, groups or processes • Human interest or real-life context – bypassing the intellect to create emotional responses • Moves from problem to solution, sharing learning • Using people’s voices increases authenticity • Charity case studies vs journalism

  6. How we use case studies • Features and news stories • Fundraising and marketing materials • Reports including annual reports, briefings, learning papers, funding applications • Books • Websites • Media information and press releases

  7. Example 1: 5 things you should know about dementia, Alzheimer’s Society

  8. Behind the scenes • Finding potential case studies • Managing contacts • Consent and confidentiality • Selecting the right person • Maintaining ongoing contact – good manners!

  9. www.charitycomms.org.uk

  10. The interview • The options: face to face, telephone, email • Preparing: contact, venue, equipment, follow-up • Questions: content, structure and advance warning • Key focus: before, after and what your charity did • The magic ingredient: active listening • Timings • Communication challenges and carers

  11. Example 2: Having a Premature Baby, Tommy’s

  12. Activity 2: 20 questions Select the best 15 questions to use in a case study interview

  13. Interview tips • Start with the easy questions • Use journalistic skills to elicit detail and examples • Focus on eliciting strong quotes on both negative and positive topics • Sense where to probe and where to pull back • Don’t be afraid of silence • Keep the output in mind

  14. Activity 3: Interview role play Work in pairs to play the role of interviewer and interviewee

  15. Developing key skills activelistening interviewing Interviewing for Journalists Sally Adams, Wynford Hicks 2001

  16. The writing process • Transcribe the interview • Write the piece, focusing on format, objectives and audience • Move from problem to solution • Combine quotes with complementary information • Sign off

  17. Writing tips • Getting started: highlight the most evocative passages • Don’t shy away from painful feelings but keep the overall tone positive • Edit quotes with care – but do edit • Return to the interviewee where needed

  18. Example 3: ‘Stepping out’, Arthritis News

  19. Activity 4: Hunting out strong quotes Highlight four key passages in the transcript provided

  20. Reworking existing transcripts Common scenarios: fewer quotes or less human interest. What can you do? • Restructure with signposting and standfirsts • Rework quotes • Go back for more quotes and pictures • Use stats, bullets, box out info, visuals • If it’s repurposed, sign off again?

  21. Example 4: Empowering communities to prepare for cyclones, IFRC

  22. Summing upWhat makes a good case study? • Telling an engaging, authentic story • Describing challenges en route to a positive outcome • Conveying key desired messages • Respecting the speakers and meeting standards • Getting there is a science and an art • If done well, case studies work!

  23. Learning outcomes By the end of this session you will have: • an awareness of the benefits of case studies and how to use them • a clear understanding of what you need to do them well • 3 tips for conducting effective interviews, writing up case studies and reworking existing transcripts

  24. EleanorStanleywww.eleanorstanley.co.ukuk.linkedin.com/in/eleanorstanleyEleanorStanleywww.eleanorstanley.co.ukuk.linkedin.com/in/eleanorstanley

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