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Web Map Services and Business

Web Map Services and Business. Lindsey Martin CIS 2010 May 21, 2008. What is a Web Map Service?. Digital image of spatially referenced data from geographic information Usually in a graphic/pictorial format International Standard: Service-level metadata

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Web Map Services and Business

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  1. Web Map Services and Business Lindsey Martin CIS 2010 May 21, 2008

  2. What is a Web Map Service? • Digital image of spatially referenced data from geographic information • Usually in a graphic/pictorial format • International Standard: • Service-level metadata • Well defined geographic and dimensional parameters • Information about specific features shown on map

  3. How WMS got started • June 1993: Xerox Palo Alto Research Center (PARC) • Used HTML format and HTTP protocol • Provided custom user interface for browsing and viewing geographic map data

  4. The Beginning • Since 1993: • Driving directions available through multiple sites • Varying degrees of reliability • Google, mapquest, yahoo • All data flowed one way: from map to user

  5. The Beginning • Google in 2005: • January: Google releases first version of Google Maps • March: The map mashup is created • June: Google releases Google Earth, 3-D version or world

  6. Map Mashup • Paul Rademacher, DreamWorks Animation programmer • When 1st version of Google Maps released, figured out JavaScript source code • March 2005 had personal demo, linked craigslist housing ads to pins added to Google map • Posted demo and by next day had thousands of hits

  7. u Powered by Craigslist and Google Maps Searching for apartments in Atlanta

  8. WMS Today • Multiple clients who use WMS: • Google Earth: virtual globe • gvSIG: multilingual geographic info system • NASA World Wind: virtual globe • uDig: geographic info system • Qgis: geographic info system

  9. Mashups • Mashups make it possible for anyone to create/personalize their own map • Celebrity sightings • Favorite bars • Bike trails • Gyms • Santa travel map

  10. WMS and Business • Practical uses of WMS: • Directions to local business • View of local business Lets go have a drink! http://maps.live.com/

  11. Businesses that use these services • Best Buy • Starbucks • Real Estate Companies: Century 21, H&R Block, smaller companies • Apartments • FedEx • Target • Car Dealers: Ford, DaimlerChrysler, General Motors • Hotels

  12. How is this good for the Business? • Real estate company’s business increased 46% • More easily accessible • What other benefits? • Can this be bad for a business?

  13. How is this good for the Consumer? • More options • Made aware of competition • User reviews (ex: yelp, citysearch) • Other benefits to the consumer? • Any reasons why this would not be helpful to a consumer?

  14. Sources • http://www.informationweek.com/news/software/enterpriseapps/showArticle.jhtml?articleID=198001256 • http://www.johnlscott.com/SearchInteractive.aspx • http://www.javaworld.com/javaworld/jw-01-2006/jw-0116-google.html • http://www.informationweek.com/news/personal_tech/showArticle.jhtml?articleID=198001257 • http://www.informationweek.com/news/internet/webdev/showArticle.jhtml?articleID=198001255&pgno=3&queryText=&isPrev= • http://maps.live.com/# • http://en.wikipedia.org/wiki/Web_Map_Service • http://coolgooglemaps.blogspot.com/ • http://www2.parc.com/istl/projects/www94/mapviewer-example1.html

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