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Investor Presentation

Investor Presentation. Who We Are. Vera Fitness is a group personal training studio for women. Yoga, Pilates, Resistance Cardio Nutrition Counseling. Our Five-Year Goal: 150 locations & $85 million in sales. A Winning Strategy. 80/20 Rule : 80% People; 20% Fitness

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Investor Presentation

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  1. Investor Presentation

  2. Who We Are • Vera Fitness is a group personal training studio for women. • Yoga, Pilates, Resistance • Cardio • Nutrition Counseling Our Five-Year Goal: 150 locations & $85 million in sales

  3. A Winning Strategy • 80/20 Rule: 80% People; 20% Fitness • Research Says: Women Want More • Low Overhead: 1,500 sq/ft Facility • High Margin: Group Training

  4. A Winning Strategy • Key Strategic Partner: TechnoGym • Kinesis: Revolutionary Exercise Equipment • Providing Lease Financing for all Equipment • Key Exclusivity Agreement for Five Years • Wellness System: Integrating Vera & Life

  5. The US Market • Women Fitness Sector • Since 2000: More than Quadrupled • $9 billion in 2005 • 9.3% Membership Growth Last Year • More Awareness = Will Continue Growing

  6. Heard of Curves? • Revolutionized the Fitness Industry • 10,000 US Locations • 4 Million Members • A Problem: • Women Leave Curves for Other Gyms • Almost 100% Attrition in 4 Years

  7. Why Women Leave Curves • 4 Reasons: • Physically Stop Improving • Bored • Physical Space is Uninviting • Poor Customer Service • Women are Flooding the Market…But They Want More…and will pay for it!

  8. Zum Bellevue Club Curves 24-Hour Vera High-end Low-end The Competition Personal Training Hourly Rates NA $50-$55 $75 $$$$ $40 $50 per month

  9. Sales & Marketing- Customers • Women • 34-65 years old • Household income > $100,000 • Passionate Exercisers • 13,500 potential customers within Seattle City Limits • Single Location Monthly Breakeven: 100 women!

  10. Sales & Marketing-Customer Acquisition • Location • Pre-Opening Campaign to Blanket Neighborhood • Local Business Partners • Signage • Door Hangers • Grand Opening • Strong Referral Program • Interactive Website

  11. Why We’re Different • Exceptional Customer Service • Web Based Wellness System: Integration of Life and Fitness • Revolutionary Equipment; No Dilutive Financing • Low Space Requirements = Low Overhead • Leveraging Curves Turnover • Price Surveyed / Interviewed Over 500 Women… Incredible Insight

  12. Management

  13. Financial - Financing Schedule • Year One • Private Placement: $300,000 • Founder’s Contribution: $40,000 • Future • Internally Generated Funds

  14. Financial • Growth Plan • Year 1 - Build one location, attain profitability, prove our concept, fine tune the details • Year 2 – Expand to 3 locations in local market • Year 3 – Expand to 10 locations. First out of state location(s) • Year 4 – 50 Locations • Year 5- 150 Locations; Liquidation Event

  15. Minimum Balance: $105,000 Financial - 12 Month Cash Balance Month

  16. Financial - Single Location Start-up Costs • Kinesis Equipment Leased: $120,000 per Location

  17. Financial- Operating Breakeven

  18. Financial - Normalized Single Location • Assumes 75% of Capacity

  19. Financial - 5 Year Income Statement

  20. Stock Offering For Investors • 300,000 shares at $1.00 per share • 30% ownership • 5-Year Return: 50-75 x results

  21. Investment Considerations Thank You Curves, We’ll Take It From Here…

  22. Questions?

  23. Appendix A - Customer Service 3-Tier Approach • Teams and Leaders - Strategic partnership • Required National Training Certification • National Academy of Sports Medicine • Required TechnoGym Training Program

  24. Appendix B - Competitor Matrix

  25. Appendix C - Layout

  26. Financials - Capitalization Table

  27. Kinesis -Combining Yoga, Pilates, & Resistance Training

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