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EXTERNAL ENVIRONMENT - PowerPoint PPT Presentation


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EXTERNAL ENVIRONMENT. INDUSTRY, MARKETS COMPETITION ECONOMY LEGAL, POLITICAL, SOCIAL. INDUSTRY, MARKETS. CUSTOMER/CONSUMER WHO WHERE (AREA, COUNTRY) WANTS, NEEDS BUYING BEHAVIOR BUYER POWER RELATIONSHIPS/ALLIANCES. INDUSTRY, MARKETS (CONT’D). MARKET SIZE, TRENDS SUBSTITUTES

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Presentation Transcript
external environment
EXTERNAL ENVIRONMENT
  • INDUSTRY, MARKETS
  • COMPETITION
  • ECONOMY
  • LEGAL, POLITICAL, SOCIAL
industry markets
INDUSTRY, MARKETS
  • CUSTOMER/CONSUMER
    • WHO
    • WHERE (AREA, COUNTRY)
    • WANTS, NEEDS
    • BUYING BEHAVIOR
  • BUYER
    • POWER
    • RELATIONSHIPS/ALLIANCES
industry markets cont d
INDUSTRY, MARKETS (CONT’D)
  • MARKET SIZE, TRENDS
  • SUBSTITUTES
  • DISTRIBUTION SYSTEM
  • STAGE, PRODUCT LIFE CYCLE
industry markets cont d1
INDUSTRY, MARKETS (CONT’D)
  • STAGE, INDUSTRY LIFE CYCLE
  • TECHNOLOGY AS THE PRODUCT
  • SUPPLIERS
    • POWER
    • RELATIONSHIPS/ALLIANCES
competition
COMPETITION
  • NATURE OF
  • WHO, WHERE
    • STRATEGY
    • ADVANTAGES - SUSTAINABLE
    • DISADVANTAGES
competition cont d
COMPETITION (CONT’D)
  • RIVALRY
  • ENTRANTS, EXITS
  • SUBSTITUTES
legal political social
LEGAL, POLITICAL, SOCIAL
  • LAWS, REGULATIONS
    • VARY BY MARKET
    • VARY BY COUNTRY
  • ETHICS
  • TRENDS
  • IMPORT/EXPORT LAWS
economy
ECONOMY
  • EFFECTS ON DEMAND
  • EXCHANGE RATES
  • EMPLOYMENT RATES
  • INFLATION
  • STABILITY
key success factors

KEY SUCCESS FACTORS

“ABSOLUTE” REQUIREMENTS

Airlines: low unit cost

Air delivery: worldwide dist.