Eyewear Frame Selection

1. Eyewear Frame Selection Unit 2: Color Analysis

2. Color Analysis Three Keys: Essential Elements: • All people are either warm or cool • Everyone looks best in their own color base • Eyewear color should complement personal coloring • Identify and enhance your patient’s coloring • All colors are warm or cool, depending on the shade • Color draping identifies warm or cool complexions

3. Why Care About Color Color Magic • The right coloring creates a subtle magic by brightening the eyes and flattering the face • The ability to analyze a patient’s coloring and make informed recommendations requires objective color knowledge • Knowledge of color and how it can enhance and complement a patient’s appearance is an essential dispensing skill

4. Why Care About Color Why Warm And Cool? • Artists have long understood the division of human complexions into two categories: • Cool (blue-based) • Warm (yellow-based) • These two divisions apply to all ethnic or racial groups and vary from person to person

5. Why Care About Color Why Warm And Cool? • Most people know what colors to avoid – the colors that “wipe them out” or “turn them green” • The majority of patients “know without knowing why” which colors suit them best • The color-informed optician can help guide the selection of eyewear colors and tints that enhance their patient’s looks

6. Why Care About Color How To Discuss Color With Your Patients • Ask if the patient has ever had a professional color analysis • Discuss the analysis and determine the patient’s own color preferences • Be careful to avoid any implication that the patient favors unflattering or “wrong” colors

7. Why Care About Color How To Discuss Color With Your Patients • Don’t insist on being right-some patients can be touchy about their tastes in color • Don’t win the argument and lose the patient • Move the patient into the best colors within their choice, if the patient has been misinformed or mistaken, let it be

8. Color Factors: Eyes, Skin, Hair Eyes • Eye color is either warm or cool • However, eye color is not a primary factor for determining a patient’s color group because the variety of shades varies so extensively • Example: Blue eyes can be cool (violet) or warm (pale blue-gray) depending on the undertones.

9. Color Factors: Eyes, Skin, Hair Skin • Skin tone is the primary element in determining a patient’s color group • All complexions fall into one of two color bases: blue (cool) or yellow (warm) • A cool complexion has blue or pink undertones • A warm complexion has a “peaches and cream” or yellow cast.

10. Color Factors: Eyes, Skin, Hair Skin • In the U.S., cool, blue-based complexions comprise approximately 60% of the population • Warm, yellow-based complexions comprise approximately 40% of the population

11. Color Factors: Eyes, Skin, Hair Hair • Hair colors are also classified as either warm or cool • Strawberry blonde, platinum, blue-black, white, salt-and-pepper, and “dishwater” brown belong to the cool color group • Golden blond, flat black, brown-gold, “carrot” and “dirty” gray belong to the warm color group

12. Color Factors: Eyes, Skin, Hair Intensity • Patient’s are not only classified as warm or cool, but may also be classified as high-or low-intensity coloring. • Patients with high-intensity coloring have a facial vividness and are able to wear strong, primary colors • Patients with low-intensity coloring are more muted and do better with softer colors.

13. Color Factors: Eyes, Skin, Hair Intensity • Intensity is an important factor to consider when recommending eyewear colors and frame shapes • High intensity people can look striking and original in unusual or dramatic eyewear • Low-intensity people require softer colors and frames that do not overpower their faces

14. Color Swatches and Draping Color Swatches and Color Draping • Color swatches are pieces of fabric in specific warm and cool key colors • Each swatch is designed to drape loosely around the patient’s neck and shoulders • The color “floods” the face, and either enhances the complexion or looks unmistakably wrong

15. Color Swatches and Draping The Key Colors: • Ivory White • Dark Navy Blue • Peach • Matte (Flat) Black • Orange Red Warm: Cool: • Bright White • Royal Blue • Pink • Shiny Black • Blue-Red

16. Color Swatches and Draping Things to Look for When Color Draping The Wrong Color Base: • Makes the skin look pale, sallow, muddy, gray, or washed out • Lines, wrinkles, circles, blemishes, and five o’clock shadow will stand out • Ages the face, making it look pasty or pale • Hair and eyes appear pale and dull

17. Color Swatches and Draping Things to Look for When Color Draping The Right Color Base: • Makes the skin look clear, bright, smooth, and healthy • Lines, wrinkles, circles, blemishes, and five o’clock shadow will be minimized or disappear • Brings a healthy, youthful glow to the face • Eyes will sparkle and hair will shine

18. Color Palette for Cool Coloring

19. Color Palette for Warm Coloring

20. Color Swatches and Draping Tinted Lenses • Tinted lens samples in peach (warm) and pink (cool) can also be used to indicate a person’s color base • Patient’s can be shown the different effects of the two shades by holding them in front of their eyes • A quick demonstration of the power of color

21. Color Swatches and Draping Color Draping Secrets • Full-spectrum, shadow-free lighting is recommended for a professional office • A pure colorless light is needed to “see” coloring accurately • Use tact when a patient is wearing the “wrong” colors • Do not assume male patients will be embarrassed by color draping

22. Color Swatches and Draping General Color Tips • If necessary, limit the color swatches to two shades that are sure-fire indicators of warm or cool: orange-red (warm) and blue-red (cool) • Be sure to consider a patient’s intensity, high or low, when making color recommendations • Be sure to provide top-quality lighting in the dispensing office

23. Color Swatches and Draping General Color Tips • For skeptical patients, demonstrate color draping on yourself or one of your staff • Use both “right” and “wrong” color swatches for a convincing demonstration • Point out how the wrong color group shadows the eyes and dulls the skin • Seeing is believing

24. Color Swatches and Draping General Color Tips • Brown eyes and darker hair can wear a wide range of intense colors • Blue eyes and lighter hair take lighter, more delicate colors • Gray or white hair also looks better with delicate colors

25. Color Swatches and Draping General Color Tips • Use diplomacy when discussing complexion. Say “golden,” not “yellow,” when discussing a warm complexion • Accept the fact that some pateints will ignore your informed recommendations and insist on their own – possibly wrong – color choices

26. Color Swatches and Draping Practice, Practice, Practice • Even without knowledge of color theory, most people will have an instinctive feel for the colors that suit them best • Color “draping” is an effective method for identifying warm or cool complexions and the colors that flatter them • Practice color draping with friends and staff to gain proficiency

27. Color Analysis Three Keys: Essential Elements: • All people are either warm or cool • Everyone looks best in their own color base • Eyewear color should complement personal coloring • Identify and enhance your patient’s coloring • All colors are warm or cool, depending on the shade • Color draping identifies warm or cool complexions

28. Eyewear Frame Selection Review Unit 2: Color Analysis

29. Review Warm skin tones have a _____ undertone. Yellow or Golden

30. Review Cool skin tones have a _____ undertone. Blue

31. Review What is the main tool for identifying cool or warm base skin tones? Color Keys or Drapes

32. Review How do you identify high or low intensity coloring? High-intensity coloring is vivid, with or without makeup.

33. Review What particular advantage do high intensity individuals have? High intensity individuals can carry off color “mistakes” because their own vividness overrides everything else. Low-intensity individuals are more muted, but are often able to wear unusual low-intensity shades that complement their skin tones.

34. Review All colors come in warm and cool bases (True/False) True

35. Review Which of the following is not a factor in determining color base: a. intensity b. lighting c. lifestyle c. lifestyle

36. Review _____ lighting is very important in diagnosing color bases. Natural

37. Eyewear Frame Selection End Unit 2: Color Analysis