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PepsiCo Turkey

PepsiCo Turkey. Team 7 Report GEB 6930 EMBA11 Study Tour İstanbul, Türkiye. PepsiCo Turkey. History and Evolution of Strategy Mission and Major Goals Current CEO of Division Global Operations. PepsiCo Turkey – History & Strategy. PepsiCo Founded 1965

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PepsiCo Turkey

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  1. PepsiCo Turkey Team 7 Report GEB 6930 EMBA11 Study Tour İstanbul, Türkiye

  2. PepsiCo Turkey • History and Evolution of Strategy • Mission and Major Goals • Current CEO of Division • Global Operations

  3. PepsiCo Turkey – History & Strategy • PepsiCo Founded 1965 • Donald Kendall CEO & President of Pepsi Cola • Herman W. Lay CEO & Chairman of Frito-Lay • Entered into Eastern Europe in 1966

  4. PepsiCo Turkey – History & Strategy • Market Expansion • Eastern Europe 1966 • U.S.S.R. 1974 • China 1985 • India 1988 • Distributed in 150 countries and 10 markets by 1985

  5. PepsiCo Turkey – History & Strategy • Environmentally Sensitive • Recyclable plastic bottle 1970 • Environmental Protection Agency award as water efficiency leader • Introduces Hybrid vehicles into Mexico

  6. PepsiCo Turkey – History & Strategy • Socially Sensitive • Worldwide Code of Conduct 1976 • Fitness • PepsiCo Fitness Center • Partnership with Cooper Concepts to promote nutrition, fitness, and wellness • Launched “Diversity@work” 2000 • 100% rating from Human Rights Campaign Foundation 2009 5 years in a row

  7. PepsiCo Turkey – Mission & Goals • PepsiCo’s Mission: deliver financial success while leaving a positive imprint on society • Be the world’s premier consumer products company, focused on convenient foods and beverages • Produce financial rewards for shareholders • Provide employees and partner’s opportunities for growth and success • Improve all aspects of world in which it operates - environmentally, socially and economically

  8. PepsiCo Turkey – Mission & Goals • “Performance with Purpose”: • (1) Human Sustainability • (2) Environmental Sustainability • (3) Talent Sustainability

  9. PepsiCo Turkey – Mission & Goals • PepsiCo Europe – Performance Drivers: • Differentiated Value • Revenue Management • Strong Cost Control • Cash Flow Generation

  10. PepsiCo Turkey – Mission & Goals • Results of Performance Drivers: • PepsiCo Europe – Fiscal Year 2009: • 10% Net Revenue increase • 13% operating profit increase • PepsiCo Turkey:35% Market Share • Goal: Overtake Coca-Cola as Market Leader

  11. Ümran Beba – President, South East Europe Region, PepsiCo Europe 1994: Joined Frito Lay as Marketing Director 1994 – 2001: Various Marketing, HR, Sales Duties 2001 – 2004: General Manager, Turkey Operations 2004 - 2008: General Manager, East Mediterranean Business Unit Named President SEE January 2009 PepsiCo Turkey – CEO

  12. PepsiCo Turkey – CEO • Based in İstanbul • South East Europe Region: 13 Countries • Turkey, Greece, Cyprus, Serbia, Bosnia and Herzegovina, Kosovo, Macedonia, Croatia, Slovenia, Montenegro, Romania, Bulgaria, Moldova, and Israel

  13. PepsiCo Turkey – CEO • Recently Named to Head PepsiCo’s Asia-Pacific Division • Relocating to Hong Kong March 2010 • Will be Responsible for 18 Countries including Australia, Indonesia, Japan, New Zealand, Pakistan, and Singapore • China and India as Well

  14. PepsiCo Turkey – Global Operations PepsiCo: • $43 Billion Revenues • 198,000 employees worldwide

  15. PepsiCo Turkey – Global Operations • (1) PepsiCo Americas Foods (PAF) • Frito-Lay North America • Quaker Foods North America • Latin American food and snack businesses • (2) PepsiCo Americas Beverages (PAB) • PepsiCo Beverages North America • Latin American beverage businesses • (3) PepsiCo International (PI) • United Kingdom, Europe, Asia, Middle East and Africa

  16. PepsiCo Turkey – Global Operations • PepsiCo Europe part of PepsiCo International • 880 million European Consumers • PepsiCo Turkey part of PepsiCo South East Europe, one of 14 divisions of PepsiCo Europe • Turkey Population (est. July 2009): 76.8 million

  17. PepsiCo Turkey – Global Operations • PepsiCo Turkey’s Brands:

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