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Party Cow Marketing Presentation:. -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk. Click to Start. S.W.O.T. Strength, Weakness, Opportunity, Threat Target Market Marketing Objectives Value Proposition and Maps Marketing Mix-4 P’s Marketing Calendar Financial Arrangements

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Presentation Transcript
slide1

Party Cow Marketing Presentation:

-Kyle Hart

-Brittany Ellert

-Guillaume Bouvier

-Mahmoud Rezk

Click to Start

slide2

S.W.O.T. Strength, Weakness, Opportunity, Threat

  • Target Market
  • Marketing Objectives
  • Value Proposition and Maps
  • Marketing Mix-4 P’s
  • Marketing Calendar
  • Financial Arrangements
  • Summary
slide3

Strengths

  • Local- ”Made in the community to support the community.”
  • Support Good Causes
  • Non-Soy Based
  • Cajun Flavor
  • Eye-Catching Package
  • Weakness
  • Production Ability
  • Single Flavor
slide4

Opportunities

  • Veggie food market expected to double in next four years
  • 85% veggie burger consumers also eat meat
  • Other Trends
  • Threats
  • Competitors: Garden Burger, Boca Burger, MorningStar
  • Offer of more flavors
  • Highly Competive Industry
  • Relatively NewIndustry
slide5

Vegetarians

  • Semi-Vegetarians
  • Specifically Ages 18-29
  • College Students
  • Research show that 6% of 18-29 years old are vegetarian vs. only 2% of adults in general.
  • Approximately 7,000 vegetarians in Ada County
slide6

To successfully enter the Veggie Burger market in the first year, and establish the Party Cow name as a major competitor.

  • Sell 77,193 packages of Party Cow in the first year
slide7

To offer a vegetarian burger at a price that is competitive with existing veggie burgers, but to provide a more enticing, unique, and community oriented product.

To Pay the Same for More

slide8

Locally made & Charitable

Non-Soy & Eye Catching Package

slide9

Product

  • Place/Distribution
  • Promotion
  • Price
slide10

Front

Back

slide11

Grocery Outlets

    • Albertson’s
    • Fred Meyer
    • WinCo
    • Wal-Mart
    • Boise Co-Op
    • Others as available
  • Restaurant
    • BSU through Fine Host Services
slide12

Package

    • Bold, Eye-Catching
  • Charitable
    • Support Good Causes
  • Advertise
    • Local TV
    • Radio
    • News Paper
    • Website
    • Coupons
    • Event Sponsorship
    • Personal Selling to Retailers
slide14

Pay the Same for More…

  • Sell to Retailers for $3.20
    • Retailers sell for $3.75
slide16

Great Investment

    • Fast Growing Market
    • Well Advertised
    • Receptive Target Market