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Unit One Investigating Media Cross Media Study

Unit One Investigating Media Cross Media Study. In today’s lesson we will -. Learn what the Cross Media Study is. Begin to apply the key concept of Genre to the Cross Media Study. What will be assessed?. Section B in the examination tests AO2 -

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Unit One Investigating Media Cross Media Study

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  1. Unit OneInvestigating MediaCross Media Study

  2. In today’s lesson we will - • Learn what the Cross Media Study is. • Begin to apply the key concept of Genre to the Cross Media Study.

  3. What will be assessed? Section B in the examination tests AO2 - Application of knowledge and understanding when analysing media products and processes to show how meanings and responses are created Quality of Written Communication will also be assessed in Section B. audience/ decoders producers/ encoders

  4. Section B (45 minutes) will require a sustained response to one of a choice of two questions which will give the candidates the opportunity to write about their cross-media study. Questions will not be topic-specific but designed to allow candidates to show what they know and understand about media products and processes by applying their knowledge and understanding of media concepts and contexts. 32 marks

  5. Cross Media Study What does it mean?

  6. What are the three media platforms; Broadcasting E-Media Print

  7. You will be studying how producers and consumers utilise all three media platforms within . . . . . . . . The Music Industry

  8. Recap Face the person next to you. Tell them one thing about the Cross Media Study. Now swap. Now share your ideas with the other pair on your table.

  9. So - the Music Industry and Genre ? When considering Genre what are the two Cs that we analyse in order to help us categorise a text? Codes and Conventions

  10. When considering Genre in the music industry, we need to extend our media vocabulary. If analysing videos, posters, websites, blogs etc. we will use all of the same semiotic and technical language learnt so far on the course. But when analysing sound, music in particular, we need to add a new language toolbox. There are some useful terms on the handout you have been given

  11. For your homework, you were asked to think of three music genres and five bands that fit into each genre. Working with the other students on your table, compile a list of different music genre categories,thinking about how different bands might fit into each. If it helps, use some of the terminology on the sheet to help define generic codes and conventions.

  12. Did you have any discussions (disagreements?!) about how bands or artists can be categorised into genres?

  13. To help categorise music we need a more sophisticated system. Umbrella Genre Hybrid Genre Sub-Genre

  14. What have we learnt about Genre and the Music Industry so far? Music is notoriously difficult to categorise into genres. This is because many types of music share share codes and conventions even though they may not fall into exactly the same genre. There are Umbrella Genres, Sub-Genres and Hybrid Genres.

  15. Music Genres

  16. Pop/Rock Glam Rock Dubstep West Coast Rap Honky Tonk Hardcore Dancehall Death Metal Ska Rockabilly Jungle/Drum'n'bass Britpop Trance Big Band Urban Cowboy Bluegrass Teen Pop Punk Funk Gangsta Hip-Hop Ragtime Trad Jazz Disco Big Band Soft Rock New Wave Motown Garage Dixieland Country Gospel Grunge Goth Dubstep Doo Wop Roots Reggae Prog-Rock

  17. Music Genres

  18. You are now going to watch clips of three music videos. Try to categorise the bands/artists into genres. List generic codes and conventions for each.

  19. At home, before next lesson; 1.Complete your list of codes and conventions for each band. 2. Go to edcanvas online. Use the link at the bottom of the handout. There you will find the Powerpoint from today’s lesson (to consolidate what you’ve learnt) and the three band videos. 3.Create your own edcanvas account and load three music videos from different genres. Be prepared to feed back to class about the codes and conventions that helped you categorise the band/artists generically.

  20. So, in today’s lesson, we have: • Begun to apply the key concept of Genre to the Cross Media Study. • Learnt what the Cross Media Study is.

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