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L e a r n in g O ut c o m e s Explain the ways in which the Internet has impact on TV in terms of production , distribution and consumption practices.

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Presentation Transcript
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LearningOutcomes

Explainthe ways in which the Internet has impact on TV in terms of production, distribution and consumption practices.

Identifydifferent types of paratextual products that have arisen for television programmes over recent years and situate them within the wider industrial, technological and socioculturaltrends within the media landscape.

TV and the Internet

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New distribution methods

Time-shifting technologies

New viewer consumption practices

New exhibition devices and platforms

Online paratexts

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What is IPTV?

IPTV = Internet Protocol Television (e.g. BT Vision)

Allows the delivery of televisioncontent/video-on-demand services over a broadband connection.

“security, interactivity and reliability” – International Telecommunications Union Focus Group

  • Features of IPTV:
  • Supports interactivity
  • Time-shifting
  • Personalisation
  • Lowbandwidth requirements
  • Accessible on different devices
  • (O'Driscoll, 2008: 2-3)
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IPTV

Uses secure dedicated private networks to deliver content to consumers (e.g. BT Vision)

Internet TV

Internet TV uses the public Internet to deliver video content to end users (e.g.iPlayer)

VOD

Select and watch video content (e.g. BT Vision, BBC iPlayer, YouTube)

You can find a set of slides from the BBC on this subject matter here!

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Time-shifting andScheduling

…while individual programmes may be the ‘buildingblocks’ of television, the schedule is the ‘architecture’, giving structure and meaning to ‘blocks’ of programmes on a given channel (Ellis, 2000 quoted in Casey etl al, 2002 :203)

Time-shifting andScheduling

Predictability is important, as one of the core aims of scheduling is to assist broadcasters to capturing the biggestaudience possible, thus maximisingadvertising revenues…perhaps the most important skill of a scheduler is to matchprogrammes to audiences watching at different times of the day (Casey et al, 2000: 204-205)

Does scheduling matter?

How important are traditional scheduling techniques (block-booking, bridging, hammocking, day-parting, counter-programming, tent-poling, theming etc.) in the era of IPTV, VOD and Internet TV services?

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Paratextual content online

In addition to television programmes being made available online, many television programmes now also have websites which contains additionalparatextualcontent.

This can extend the narrativeworlds of the television programmes, provide viewers with moreinformation about the television programmes , and offer opportunities for interactivity.

  • Conker Media: A Company Case Study
  • Conker Media is a digitalproductioncompany creating content for TV, online, mobile and social media.
  • Subsidiary of LIMEPictures, who is a part of the All3Media group.

Waterloo Road: A case study

Has 20 production and distribution companies operating within its corporate structure.

Television production company, based in Liverpool. (e.g. Hollyoaks)

Digital media company (cross-platform) – based in Liverpool.

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The Internet and TV Viewing Practices

  • Online games/competitions linked to TV programmes (e.g. Million Pound Drop)
  • #’s for programmes to encourage ‘conversation’ (e.g. Question Time)
  • Facebookpages for programmes (e.g. Top Gear)
  • Using emails, tweets, Facebook posts and so on as programmecontent (e.g. The One Show)

SEMINAR PREP:

In order to prepare for this week’s seminar you must:

Set-up a Twitter account and follow COMM234..

ReadAnstead, Nick and Ben O'Loughlin (2011) ‘The Emerging Viewertariat and BBC Question Time: Television Debate and Real-Time Commenting Online’ in The International Journal of Press/Politics, Volume 16, Number 4, pp440-462.

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references

O'Driscoll, Gerard (2008) Next generation IPTV services and technologies [electronic book], Hoboken, N.J. : Wiley-Interscience.

Casey, Bernadette, Neil Casey, Ben Calvert, Liam French, and Justin Lewis (2002), Television Studies: The Key Concepts, London: Routledge.

Anstead, Nick and Ben O'Loughlin (2011) ‘The Emerging Viewertariat and BBC Question Time: Television Debate and Real-Time Commenting Online’ in The International Journal of Press/Politics, Volume 16, Number 4, pp440-462.

http://www.waterlooroad.co.uk/

http://www.bbc.co.uk/blogs/waterlooroadreunited/

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references

http://www.all3media.com/home.php

http://limepictures.com/

http://www.conkermedia.com/

Hansen, L. Derek, Ben Shneiderman, and Marc A. Smith (2011) Analysing Social Media Networks with NodeXL: Insights from a Connected World, Morgan Kaufmann, Burlington.