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2008 OCMA Promo Awards

The 2008 OCMA Promotional AwardsWill create a positive forum where each member has the opportunity to share successful initiatives,And be recognized by their peers for exceptionalEfforts and creativityOur goal is 100% participation by all members to Develop an outstanding catalog of provenIni

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2008 OCMA Promo Awards

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    1. 2008 OCMA Promo Awards Networking is perhaps the most valuable benefit of being an OCMA member, to gain friendships within the industry that bring personal and professional satisfaction

    4. Entry Template The following two slides are to be considered as the official template for ALL entries for 2008 You should not adjust the background or any other setting for the slides. This creates a very large issue when we go to combine the presentations to create the full presentation for the conference or to burn the CD’s. You should simply enter your information in the space provided by highlighting over the copy that is on the slide and type in your copy. The first slide is information on your newspaper, the name of the entry, contact info, the Objective of the initiative, and the results of the initiative. The second slide is for your visual presentation of the initiative. Many papers used this space for photos or other images of the project. Others placed actual documents used for the initiative such as ROP advertisements or correspondence produced for the initiative to illustrate their initiative. All total, the maximum number of slides per entry will be Three (3). Any entry over three (3) slides, unfortunately, will be returned for editing. If we keep to the template, all photos and documents will be presented in the same format it was produced. This will assist is submitting the entry, judging, and presentation for the conference

    7. 2008 OCMA Annual Promotional Display Competition Entry Categories Carrier Promotion – any promotional effort to motivate carrier to secure new subscriptions Single Copy Merchandising – Any program used to promote single copy sales such as rack cards, banners, point of purchase displays, special events marketing, newsstand dealer promotions. Carrier recognition – any program used to honor carriers for their efforts in route management or any program to honor carriers on International Carrier Day. Direct / Target Marketing – Any program used to secure subscriptions through direct mail, telemarketing, apartment, or zoning sales. Subscription Retention – Any program utilized to retain subscribers and reduce churn. Newspaper In Education – Any programs to gain sponsors, raise money, increase number of papers to classroom, or promote the program to the community

    8. 2008 OCMA Annual Promotional Display Competition General Rules Entries must have been used in the last 12 months prior to the convention at your newspaper. You are not required to attend the conference to enter or win. Promotion Awards competition entry must be in electronic format laid out in this presentation. All entries must be received in the correct format by September 3, 2007. Judging Entries will be judged on Concept, Creativity, and Overall Effectiveness Entries are judged in competition to other entries. Judges may omit or combine an awards in specific categories if no qualified entry is submitted.

    9. 2008 OCMA Promo Awards OK, who’s ready for the challenge? Last year’s entries proved to be exciting and from what I hear, several have already been implemented and are successfully producing for others papers this year! That’s the beauty of it….the more entries, the more valuable for all members of the OCMA. There is no limit on the number of entries you may submit. Remember, this can be a great team builder for your operation. Open the suggestion to your entire team and reward your staffers with a chance for valued recognition from their peers in the Ohio Newspaper industry.

    10. Questions, Comments, Concerns?

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