Sales & Marketing Session 1B. Kay Geronikos (Business & Finance Faculty) Business Studies Teacher. MARKETING MIX. What are the 4 main elements of the Marketing Mix? Which ones have the studied back home? What can you remember about them? . DISTRIBUTION – MARKETING CHANNELS.
(Business & Finance Faculty)
Business Studies Teacher
A strong supply chain creates customer value:
Why is distribution referred to as Marketing Channels?
Why don’t organisations give the Distribution decisions to the logistics and transport part of the organisation or just outsource it all?
Why use Marketing Channels and not be self -sufficient?
Direct Distribution – it is common when:
control of the marketing mix
Internet as a distribution channel
Example: Exercise Equipment
Choosing the right channel members: