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Common Problems in Research

Common Problems in Research. Workarounds. The Case of the Industry Analysis. Certain products are usually treated inside larger focus reports Especially true of restaurant, apparel, retail leisure/tourism and food. Look inside the report Reverse Engineer Numbers.

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Common Problems in Research

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  1. Common Problems in Research Workarounds

  2. The Case of the Industry Analysis • Certain products are usually treated inside larger focus reports • Especially true of restaurant, apparel, retail leisure/tourism and food. • Look inside the report • Reverse Engineer Numbers

  3. Cutting Edge Businesses • Traditional statistics don’t tell you what you need • Workaround: psychographics, lifestyle statements, surveys

  4. Facts and FIgures Wrangler • Business News in ABI Inform Database, Factiva Database • Google information based on credible resources • Credible = journalistic source or a reference you can check

  5. Getting Creative • Entrepreneur Magazine • Trade Publications: Infotrac Small Business Database • & ABI Inform Database • Getting cosmic? Try history and fiction.

  6. Types of material in DM360 and Passport • Industry Analysis • Thought pieces on consumer behavior • Marketing and Macroeconomic Statistics

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