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Common Problems in Research

In the fast-paced world of industry analysis, certain products often get overshadowed in larger focus reports, particularly in sectors like restaurants, apparel, retail, and tourism. Traditional statistics may not always provide the actionable insights needed. This article explores workarounds such as leveraging psychographics, lifestyle statements, and surveys to gain a deeper understanding of consumer behavior. We also discuss the importance of utilizing credible resources, like ABI/Inform and Factiva, while highlighting creative avenues for research, including trade publications and unique historical perspectives.

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Common Problems in Research

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Presentation Transcript

  1. Common Problems in Research Workarounds

  2. The Case of the Industry Analysis • Certain products are usually treated inside larger focus reports • Especially true of restaurant, apparel, retail leisure/tourism and food. • Look inside the report • Reverse Engineer Numbers

  3. Cutting Edge Businesses • Traditional statistics don’t tell you what you need • Workaround: psychographics, lifestyle statements, surveys

  4. Facts and FIgures Wrangler • Business News in ABI Inform Database, Factiva Database • Google information based on credible resources • Credible = journalistic source or a reference you can check

  5. Getting Creative • Entrepreneur Magazine • Trade Publications: Infotrac Small Business Database • & ABI Inform Database • Getting cosmic? Try history and fiction.

  6. Types of material in DM360 and Passport • Industry Analysis • Thought pieces on consumer behavior • Marketing and Macroeconomic Statistics

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