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Communication is vital to supporting the employer brand-to both internal employees and potential employees. According to Jennifer Benz, founder and chief strategist of Benz Communications, organizations should use the following guidelines to develop a solid benefits communication plan:<br><br>
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how employee benefits can keep In an unstable market, it is critical for organizations to leverage their resources to ensure that the business remains viable and successful. An often overlooked resource that can increase employee satisfaction and help build a positive brand image in the marketplace is employee benefits. The key to leveraging employee benefits is a well-developed benefits communication strategy. great post to read In their seventh annual Study of Employee Benefits Trends, MetLife found that employees are placing a higher emphasis on their benefits package than in recent years. In fact, "41 percent of surveyed employees consider workplace benefits to be the foundation of their personal safety net." Yet, IOMA, a provider of business management information and products, states that employers only spend a small fraction of their benefits budget to ensure that "the whys and hows of their [benefit] plan's design, its unique features, and its benefits to the employee" are communicated to employees. With this in mind, it is vital for organizations to effectively communicate benefits to employees. staff communication app Communication is vital to supporting the employer brand-to both internal employees and potential employees. According to Jennifer Benz, founder and chief strategist of Benz Communications, organizations should use the following guidelines to develop a solid benefits communication plan: