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The Price of Using Technology with Travel Reservations. Things to Consider When Companies Implement Computer Reservation Systems. Implementation Costs Security Issues Marketing Strategies Effectiveness for End-User. Implementation Costs.

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things to consider when companies implement computer reservation systems
Things to ConsiderWhen Companies Implement Computer Reservation Systems
  • Implementation Costs
  • Security Issues
  • Marketing Strategies
  • Effectiveness for End-User
implementation costs
Implementation Costs
  • Costs associated with setting up or providing the software, network, or website
  • Monthly, annual, or periodic costs associated with maintaining the software, network, or website
  • Training employees on new software (including their resistance to this new change)
    • New technology may also cut into their commission
  • Production down-time when new system is installed
security issues
Security Issues
  • Companies have jumped into the world of e-commerce, now what?
  • If using the internet or some other networked software, businesses have to beware of viruses, hacking, and worms especially is clients personal information will be provided.
  • Firewalls
marketing strategies
Marketing Strategies
  • Once new technology is in place, customers need to know what a business can now offer them.
  • Businesses can use the internet, social media, and other traditional methods (television, billboards, print ads, radio, etc.) to inform customers how they can better serve them.
  • Within the means of a business, an owner wants to stay a few steps ahead of the competition.
effectiveness for end user
Effectiveness for End-User?

effectiveness for end user1
Effectiveness for End-User
  • The new system is purchased, installed, and marketed; the staff is trained and the first customers have joined the company on this voyage.
  • How the customers feel and what technical support is provided will determine the level of success.
  • The goal is to satisfy a need or want for the customer. If this does not occur, the customers will find another provider.
the official airline guide
The Official Airline Guide
  • Over the years, the OAG has been transformed to keep up with changes in technology.
  • It has also kept up with their customers, and even changed who their customers are from time to time.
official airline guide history
Official Airline Guide History
  • 1946: first issue of the ABC Air Guide, with maps and tips for travelers.
  • 1958: The start of sorting and sequencing flight schedules of all airlines and presenting them by city pair.
  • 1962: OAG began providing data to the first computer reservations systems and produced its first customized timetables for airlines.
more oag history
More OAG History
  • 1970: OAG pioneered portable travel information with the launch of the OAG Pocket Flight Guide.
  • 1983: OAG pioneered the electronic revolution in travel data with the launch of the OAG Electronic Edition, with booking capabilities added two years later.
  • 1991: OAG continued its pioneering spirit with the launch of its first floppy disk product and the industry’s first PC-based travel planning tool on CD-ROM – so revolutionary, it was supplied with a plug-in CD drive.
more oag history1
More OAG History
  • 1998: OAG launched its first browser-based travel information product and also OAG MAX, its pioneering analytical tool.
  • 1999: As an early adopter of wireless technology, OAG made its flight information available on the Palm VII wireless organizer, followed a few months later by its first WAP mobile phone application.