1 / 6

Marketing Research Process Project

This project evaluates whether Just Pure Chocolate should introduce holiday-themed shot glasses. The objectives are to increase sales by targeting outgoing customers who enjoy holiday festivities and to expand the product line with thematic options. Research indicates that holiday spirit correlates with the desire for themed products. By developing a range of chocolate molds and shot glasses, while optimizing production efficiency with a new tempering machine, Just Pure Chocolate can tap into a larger market, ultimately leading to increased profits and customer satisfaction.

xiang
Download Presentation

Marketing Research Process Project

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Research Process Project By: Dayne Carpenter

  2. Problem Should Just Pure Chocolate have holiday themed shot glasses? Objectives • People will buy chocolate shot glasses while they are out. • People would like to see Holiday themed shot glasses.

  3. Analyze Data

  4. Recommend Solutions • Just Pure Chocolate should try and target the outgoing crowd. From the survey results, most people who liked to go out also have a large holiday spirit. Targeting the outgoing crowd could potentially bring in more profit. • Just Pure chocolate should broaden their themed chocolate product. Holidays are huge when it comes to the market and selling. We should sell plenty of different themed molds in order to expand our target market. The larger the target market, the more people we have a chance of selling to.

  5. Apply Results • To increase profits, JPC will broaden the chocolate product we sell and make themed chocolate molds and shot glasses • To increase efficiency, we will purchase a large tempering machine in order to mold as much chocolate as we can. • To decrease expenses, JPC will only order molds that will sell well. We will talk to our whole sale customers to determine if they are looking for themed chocolate product.

More Related