Deepak Daga – R&D Officer Anh Nguyen – Marketing Director Roger Yao – Operating/Sales Officer 04/21/2009. Markstrat Online Review. Team A Insights. Overall Performance. Overall Performance. Period 5. Opportunities – Period 2. Key Success & Strategy. - take on risks - strong R&D
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
- take on risks
- strong R&D
- strong sales force
- consistency in our approach
For instance, to decide on production level in period 4 for SAMA, we took 200,000 units sold in period 3 times by Others segment growth rate for the next period 19.6% and then adjust 20% upward. We get 287,000 units. Subsequently, we were very optimistic about the market as we know that our cash cow product has the highest brand awareness of 70% and a purchase intention of 29.1% so we added 10,000 more units for a total of 300,000.
- making decisions with lack of data and ambiguity
- trade off
- digest information
- concept of return on investment