Food, Culture and Agriculture . The Global Fresh Fruit and Vegetable System: An Industrial Organization Analysis William H. Friedland. Ms. Rachel Karsenty. The Global Fresh Fruit and Vegetable System: An Industrial Organization Analysis.
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Ms. Rachel Karsenty
●1960s: start of the studies about the phenomenon of the multinational and transnational corporation
● Analyse of corporations’ general effects on society (eg Third World nations)
Analyse in terms of their organization and operation
●They rarely provide access to independent investigators → concerns that trade secrets will be reveald and will help their competitors
It is the distribution segment that is globalizing with the increased of production of FFV for long-distance and intercontinental distribution and marketing.
→For the first time in world history a truly globalized food system began to emerge.
→Transnational firms specializing in the distribution of grains (Cargill, Dreyfus and Bunge) began to emerge as well.
→ emergence of transnational food-processing firms (Nestlé, Heinz, and Campbell)
When frozen food technology appeared the canning industry withered.
During the 1980s a lot of tropical exotic fruits and vegetables were introduced on the international market (guava, kiwano, lychee, passionfruit, chicory)
Production Distribution Marketing