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Elanco Hunger Initiative. Alliance to End Hunger National Hunger Free Communities Summit February 25, 2012. About Elanco. Our Vision: Food and companionship enriching life Our Mission:

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Elanco hunger initiative

Elanco Hunger Initiative

Alliance to End Hunger

National Hunger Free Communities Summit

February 25, 2012

About elanco
About Elanco

  • Our Vision:

    • Food and companionship enriching life

  • Our Mission:

    • We make life sciences work better for people by transforming animal protein production and companion animal care

  • Our primary Corporate Cause is finding ways to positively impact hunger

    • We have a strategic relationship with Heifer International

      • Indonesia, Zambia, China

    • We are working with coalitions in Indianapolis to fight childhood hunger

    • Our employees are engaged in many types of local hunger efforts around the world

Elanco hunger initiative

  • The Indy Hunger Network is a coalition of representatives of all major food providers and leading anti-hunger organizations whose goal is to significantly reduce hunger in Indianapolis and surrounding areas

Childhood hunger initiative community commitment to a bold vision
Childhood Hunger InitiativeCommunity Commitment to a Bold Vision

Create and Execute Well

Developed Programs

Add Some Key


Achieve a

Desired Outcome

  • IFRN

  • Partners

  • Expertise

  • Leadership

  • Funding

  • Passion

Summer Meals

School Breakfast

  • A hunger-free

  • Indianapolis

  • community

  • for all

  • children by

  • 2015

Pantry Partners





New Ideas

All Linked Through A Hunger

Awareness Campaign (211)

Childhood hunger initiative the summer servings campaign
Childhood Hunger Initiative The “Summer Servings” Campaign

  • From summer 2011 to 2012, added 81,000 meals (+11%)

  • Executed critical research program; 5000 respondents

    • Key learnings: lack of awareness is still top issue; activities at sites will “draw in” kids

  • Core team in place (three months earlier than last year)

  • Goal is to grow by >25% in 2012

Childhood hunger initiative backsack program
Childhood Hunger Initiative “BackSack” Program

  • Geared towards providing chronically hungry children with weekend nutrition

    • 3300 kids served in last school year

  • At end of 2011….5100 kids in 101 schools!

  • On track for 10,000 kids by end of school year 2012

  • Educators consistently discuss benefits: better attendance, improved focus, fewer behavioral issues

Childhood hunger initiative school breakfast program sbp
Childhood Hunger Initiative School Breakfast Program (SBP)

  • Only half of eligible children receive breakfast

  • Increase participation in federally funded breakfast program

  • Understand and leverage best practices using Six Sigma methodology

  • Pilot enhanced processes in 3 schools in January 2012

  • Expand to 60 schools in 2012-2013 school year

Hunger awareness campaign a bold and sustainable plan
Hunger Awareness CampaignA Bold and Sustainable Plan

  • The time is right for major “leap forward” to further support hungry Hoosiers

  • Develop and execute an Awareness Campaign utilizing the 211 organization as a cornerstone

  • Working closely with core members of the Indy Hunger Network leadership, Publicis has developed an integrated plan that includes three phases:

    • Phase I: Research and Planning

    • Phase II: Referral Sources Launch

    • Phase III: Consumer Launch

A public private partnership it can work
A Public/Private PartnershipIt can work!

  • What are some key components (Elanco perspective):

    • “Wildly” engaged senior leadership

    • Dedicated time and resources….and mean it!

      • Specifically identified (and funded) programs

      • Targeted use of people…and their skills

      • Half day per quarter devoted to hunger cause

      • Does not have to be a huge investment….but focus is important

    • Lots of “invested” employees

      • Not all wish to participate….though many do

      • But, everyone need to understand why!