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PLANNING FOR PROFIT we help develop your business in Ukraine. Who w e are :. ProMarketing helps local and multi-national clients to develop their businesses on the basis of international best practices.

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Who we are:

ProMarketing helps local and multi-national clients to develop their businesses on the basis of international best practices.

ProMarketing’s founders are American and Dutch professionals with up to 15 years of extensive experience in multi-national enterprises such as Procter & Gamble and Interbrew. Working already more than 10 years in Ukraine allows us to optimally use western business principles in an emerging market environment.

Having held top positions in marketing, sales and general management in leading multinationals, we speak the language of senior managers and shareholders and understand their perspective on the business.

We also speak Ukrainian, Russian,English, French, German and Dutch.


What we do:

  • We help our clients to create substantial, profitable growth. We help to improve your businesses through a thorough market survey, intelligent positioning of your brand-portfolio, optimizing price strategies and planning cost-effective marketing, sales and distribution implementations. We build brands with clear competitive advantages that will bring you profit.
  • We help you to get started in Ukraine. Our database consists of thousands of Ukrainian companies from all sectors that we screen to select perspective partners for you. We survey the market, arrange introductionsand do a feasibility study. We establish your local legal presence, recruit and train your people, set up an office, find and procure a production facility and manage it for you if needed.
  • We give you results: we measure our success and yours in numbers and our recommendations will provide a detailed plan to deliver those.

What we believe:

  • Success is vital, for our clients and for us. Above average profitable business growth will ensure our clients a long term edge over their competitors.
  • Success is based on creating a competitive advantage. Being consistently better than your competitor in everything you do is the only way to convince clients.
  • Profitable growth is based on strategy. Without a strategy a company lacks direction and will go nowhere.
  • Working with our clients and not for them creates solutions that are integrated and supported across functions in the company.
  • Competition makes us all stronger but we do not need to help them, so we guarantee our clients confidentiality and category-exclusivity.

Our Sectors:

  • We work with clients from the following sectors:
    • Food and beverages industry
    • Agriculture
    • Retailing and trade
    • Industrial supplies and construction
    • Financial services
    • Real Estate
    • Government and non-profit

Dutch Ministry of Economic Affairs/EVD/Federation Agro Technique, Chambers of Commerce:

Trade Missions organisation and match making for more than 200 Dutch clients in many sectors.

Some of our clients

Soyuz Viktan:

Development and implementation sponsoring strategy

Football Federation of Ukraine, Polish Football Association and Ministries of Sport

General management of winning Polish-Ukrainian Bid for UEFA EURO2012

Imperial Tobacco Group-Reemtsma

Development Trade Marketing function

GEA Group

Outsourcing partner search

Hunter Douglas

Recruitment general manager

Vanderlande Industries

Business development

National Olympic Committee Ukraine: Official Marketing Agency of the NOC of Ukraine 2004-2006


Business development

Ballast Nedam

Business development support

Philips Electronics Ukraine

Market research projects

Interbrew Ukraine

Market research projects


Outsourcing partner search

Rosinka Softdrinks

Development business plan, marketing strategy, set up sales & distribution organisation


Brown field development hot dip galvanising plant


Personna American Safety Razor Co

Retail introduction in Russia and Ukraine. Trade support services

Task Force EURO 2012

Co-founder with Eunite and FME-CWM. Business development and research (

Lysychansk Brewery

Business development, brand development, sales & distribution organisation

Farmgate Ukraine

Development and implementation business plan large scale arable farm


Our services:

  • Corporate strategy development
  • Identification of profit pools
  • Design brand-product-packaging matrix
  • Long term planning and resources allocation
  • Marketing strategy development and planning
  • Strategy and planning objectives, resources and tools
  • Marketing spending efficiency and effectiveness audit
  • New product and packaging development
  • Brand positioning and development
  • Positioning statement
  • Design briefing and implementation
  • Selection ATL and BTL agencies and project coordination
  • Market surveys and consumer research
  • Quantitative and qualitative market and consumer studies
  • Quick scan market survey
  • Distribution and pricing surveys

Our services:

  • Sales and channel Management
  • Sales and channel strategy and infrastructure
  • Commercial policy design
  • Trade marketing and incentive programs
  • Commercial Organization Development
  • Capabilities assessment, organization design
  • Operational outsourcing
  • Reporting and follow up systems
  • Market entry and matchmaking
  • Feasibility studies
  • Search and matching potential partners
  • Due diligence and post M&A integration
  • Local presence and office
  • Local representations, liaison office
  • Company incubator
  • Staff recruitment

Contact us:

  • For more information and a confidential consultation, contact Dirck Smits van Oyen:
  • Tel. + 380-44-461.14.05
  • Fax + 380-44-461.14.06
  • Lev Tolstoy Street 3, Kiev 01004, Ukraine