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Design Management

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  1. Design Management Chapter 3

  2. Concept Map

  3. Design Team Construction and Management • Team is basic unit of performance • A team melds together skills, experiences, and insights of several people • A team inevitably gets better results than individuals operating within confined roles • Teams are more flexible than larger groupings in that they can be more quickly assembled and refocused

  4. Definition of a Team • Generation of effective teams is dependent upon company’s performance ethic • A team is a small number of people with complementary skills who are committed to a common purpose, performance goals, and approach for which they hold themselves mutually accountable

  5. Show Me a Team! He’s not… These guys are…


  6. Team Characteristics • Small number • Complementary skills • Common purpose • Common set of specific performance goals • Commonly agreed upon working approach • Mutual accountability

  7. Team Success Factors • Multifunctional involvement • Simultaneous full-time involvement • Co-location • Communication • Shared resources (Skunkworks) • Outside involvement

  8. Expected Team Dynamics • Forming – purpose, structure, membership • Storming! – managing expectations & roles • Norming – management of relations & tasks • Performing – evaluation, completion • Adjourning – closure, loss

  9. Team Leader Build commitment and confidence Keep purpose, goals, and approach relevant and meaningful Create opportunities for others Do real work! Manage relationships with outsiders Strengthen the mix and level of skills Monitor timing and schedules for planned activities

  10. The Design Team • Group of individuals from various departments and backgrounds who come together for the specific purpose of designing a new device • Two subteams • Core product team • Working design team Design Team

  11. Core Product Team • Perform research required to reduce risks and unknowns to a manageable level • Develop Product Specification • Prepare the Project Plan • Responsible for all administrative decisions of the project, regulatory and standards activity, and planning for manufacturing and marketing

  12. Working Design Team • Composed primarily of engineers • Develop the more detailed design specification from the product specification • Develop designs • Ensure requirements are met through testing, provide test reports • May be divided into subteams

  13. Reporting Techniques • Reporting methods vary (Ford – 1 page) • Depend on: • Nature of project (industrial vs. academic) • Size of team and project • Expectations of person who receives report

  14. Student Design Teams: • Will generally follow industry model • Team size 1-5, prefer 3-5, accountable • Deadline driven, topics due October… • Forming/Norming should be done by Christmas, begin performing! • Reporting is specified…to follow • (rare exceptions – January switch date)

  15. Accountability: 272 Teams • Mid January – I’ll query all groups, if any team member feels that there is an inequity in efforts you may e-mail me. W/O disclosing details, I will warn the group and offer to negotiate if necessary. • In early April I will again query all, any member may again email me. I will have forms for the group to evaluate each other, this evaluation will impact final grades. (Advisor may give different grades also …)

  16. Web site requirements: • NCIIA proposal • Weekly written/Monthly oral reports • Designsafe & Innovation Workbench • Web-based references • Email link to team & advisor (password?) • Final Poster & Paper • … minimum, depends on project requirements • See 273 web site for specifics.

  17. Progress Reports - Written • Fairly simple documentation • Typically on paper or on the web • Components: • Current status • Work completed • Current work • Future work NO EXCUSES, material is due weekly!

  18. Oral Reporting • Presentation should be tailored to the level of complexity required to convey information to the audience – seniors @ VU • General rules: • Use colors judicially • Learn your pace of presentation • Use graphics if they aid in understanding • Use personal account or a joke to interest audience • Introduce what the talk will cover, summarize at end • Practice your talk

  19. Monthly Oral Reports: • Are practice for the final poster presentation • Are a mechanism to get HELP! from your professor and your peers • Serve as evidence that your team is a team – all should participate! Including the audience!~ • Serve to develop and convey a mature understanding of the design process via this process & observation of others

  20. Poster Presentation • Used in academia • General rules: • Know poster size (3’x5’) • Title at top of poster, large print • Poster reads from top left in vertical columns • Use figures rather than text whenever possible • Bring in additional materials if permitted • Prepare brief comments for questioners

  21. Grading scheme: papers & posters • See http://vubme.vuse.vanderbilt.edu/King/273_scoring_sheet.htm for details

  22. Intro to Databases (may be needed) • Excel – Useful for “flat” 2-D datasets, but limited to 32,000 entries. In practice – used heavily for minor data documentation, change orders, etc as required by the FDA. • Access – VERY useful for data sets that are linked through a “key” and which have data that does not need to be repeated for every dataset, such as demographics.

  23. Example: Pain Clinic • Initial patient visit • Medical evaluation (s) • Psychological evaluation (s) • Paper => Teleforms (OCR) => direct entry • Insurance Co. Driven: proof of service • Research questions as a subset • “Key” = ssn. (VU derives MRN) • Paul Harris will later lecture Access databases

  24. Overview – Concept Map

  25. Exercise- Problem 3.6 Construct a “design team” exercise during class to tackle a design exercise. Reporting will be done orally by one of the team members. Members must take one of the following roles: Marketing, Manufacturing/Distribution, Legal/Safety, Engineering, or team leader; members are responsible for assuming their “roles” on the design team.