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Anggaran Penjualan

Anggaran Penjualan. ( Sales Plan ). Anggaran Penjualan terdiri dari:. Marketing Plan. Volume Harga per unit Wilayah. Advertising Plan. Aktivitas yang direncanakan untuk promosi & distribusi. Selling Expense Plan. Alokasi biaya untuk aktivitas promosi & penjualan.

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Anggaran Penjualan

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  1. Anggaran Penjualan ( Sales Plan )

  2. Anggaran Penjualan terdiri dari: Marketing Plan • Volume • Harga per unit • Wilayah Advertising Plan Aktivitas yang direncanakan untuk promosi & distribusi Selling Expense Plan Alokasi biaya untuk aktivitas promosi & penjualan

  3. Contoh Form Anggaran Penjualan 340.000 1.700.000 210.000 420.000 2.120.000 500.000 2.550.000 170.000 357.000 2.907.000 160.000 816.000 120.000 252.000 1.068.000 1.000.000 5.066.000 500.000 1.029.000 6.095.000

  4. Langkah-langkah Penyusunan Anggaran Penjualan Analisis potensi makro ekonomi Analisis potensi pasar Analisis kinerja penjualan PERAMALAN PENJUALAN Sumberdaya yang tersedia PERTIMBANGAN MANAJERIAL Penetapan Anggaran Penjualan Distribusi

  5. Faktor-faktor yang perlu dipertimbangkan Kapasitas sarana produksi (plants) Ketersediaan personel Kecukupan bahan baku dan penolong Ketersediaan modal

  6. Teknik-teknik Peramalan Penjualan • Sales force composite • Sales division supervisors composite • Executive opinion • Economic rhythm method (trend analysis) • Cyclical sequence method (correlation analysis) • Special historical analogy • Cross-cut method • Industry analysis • Product-line analysis • End-use analysis • Combination

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