MGT 401 Week 4 Competitive Analysis and Marketing Considerations//tutorfortune.com

1. MGT 401 Week 4 Competitive Analysis and Marketing Considerations//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mgt-401-week-4-competitive-analysis-and-marketing- considerations?variant=21061262180411 MGT 401 Week 4 Competitive Analysis and Marketing Considerations   In this assignment, you will identify the basic components for your marketing plan, with a major focus on researching your competition. The goal is simply to identify these items  since you will be completing a more detailed marketing plan in MKT/431 Small Business  Marketing. Write a 525- to 700-word paper in which you identify and describe the competitive  landscape for your product(s)/service(s) and the key advantages that your  product(s)/service(s) offer over your competitors. Also briefly describe the kinds of  marketing, sales, distribution, and customer service activities that you plan to use to  attract and maintain potential customers. Answer the following questions in your paper: Who are your direct competitors? What do they offer, and what advantages might their  product(s)/service(s) offer over yours? (Note: if there are no direct competitors in the  marketplace, consider related industries where consumers are currently spending their  money, or potential competitors that will follow your lead) What advantages does your product(s)/service(s) offer over your competition? (Note:  your advantages may be different for different types of customers or competitors) Who are your target customers? How will your product(s)/service(s) appeal to their  specific needs? How do you plan to advertise your product(s)/service(s)? (e.g. on the Internet, social  media, email, t.v./radio ad, newsletter, word-of-mouth) How will this type of marketing  appeal to your target customer(s)? How will you highlight the value or unique  characteristics of your product(s)/service(s)? What types of marketing will you use to  attract new customers and grow your business   How do you plan to distribute your product(s)/service(s)? (e.g. Internet, download,  physical store, government contract, reseller/distributor, door-to-door, tradeshow) Will it  be a one-time purchase, repeat business, or subscription service? What forms of  payment will you accept? What kind of staffing will you need to support your sales  efforts?

2. What kind of customer service will you provide in support of your product(s)/service(s)? What kind of customer service will you provide in support of your product(s)/service(s)?  (e.g. phone, email, chat, training, user guides, videos) How will you respond to  product/service issues and customer complaints? Summarize your ideas and research, and cite sources as needed. Click the Assignment Files tab to submit your assignment. MGT 401 Week 4 Competitive Analysis and Marketing Considerations Click on below link to buy https://tutorfortune.com/products/mgt-401-week-4-competitive-analysis-and-marketing- considerations?variant=21061262180411