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Increasing Employee Enthusiasm for Exercise at the Workplace. By: Joseph DeRose Profession: Fitness Specialist at Magna Health Insurance Target Audience: Bob Drysdale, CEO, Magna Health Insurance. Defining the Problem at Magna Health Insurance.

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increasing employee enthusiasm for exercise at the workplace

Increasing Employee Enthusiasm for Exercise at the Workplace

By: Joseph DeRose

Profession: Fitness Specialist at Magna Health Insurance

Target Audience: Bob Drysdale, CEO, Magna Health Insurance

defining the problem at magna health insurance
Defining the Problem at Magna Health Insurance
  • CEO believed current wellness program was ineffective
    • Statistics indicate increase in employee sick days
    • Statistics indicate a drop in sales
    • Surveys indicate decrease in employee morale
    • Surveys indicate low employee enthusiasm for exercise
  • Fitness specialist was fired
    • I was hired shortly thereafter to fix problems
issues faced upon my arrival
Issues faced upon my arrival
  • 50% of employees believed previous wellness program was ineffective
  • 65% of employees found equipment too complex to use
  • 70% of employees would prefer fun and exciting exercise classes
  • 90% believed nutrition counseling should be offered
my approach
My approach
  • Institute exercise classes to increase enthusiasm for exercising
    • Will increase use of exercise facility
    • Will reduce employee sick days
    • Will increase employee morale
    • Will improve employee BMI numbers
    • Will help increase company sales
current exercise equipment
Current Exercise Equipment
  • Equipment was bought 5 years ago
    • 4 treadmills =$8,000
    • 4 exercise bikes = $5,000
    • Two 150 lb dumbbell sets with racks = $600
    • Standard machines for lower and upper body
      • 1 Cybex Jungle gym = $7,500
      • 1 Cybex Multi-station = $6,000
  • Total cost of equipment was $21,100
my solution
My Solution
  • Sell all equipment to a manufacturer
    • Estimated recovery is $8,400
    • Spend money on new equipment
  • Use available space in empty exercise facility for exercise classes
    • Kickboxing
    • Kettlebell
    • Jazzercise
    • Yoga
my solution1
My Solution
  • Replace existing rug with hardwood floor
  • Estimated Cost of project is $2,500
    • Money left-over is $5,900
  • Remaining balance will be used on necessary equipment
equipment for kickboxing class
Equipment for Kickboxing Class
  • 10 Kickboxing bags/ $1,300
    • Needed as surface to kick
  • 50 ankle supports/$750
    • One per employee
  • Both at Sports

Authority

e quipment for yoga class
Equipment for Yoga Class

25 yoga mats/ $1,000

Mats provide sticky surface for yoga movements

Can be bought at Sports Authority

equipment for kettlebell class
Equipment for Kettlebell Class

Twenty-five 10 lb kettle ball weights/ $500

Provide resistance and increase difficulty during movements

Found at Sports Authority

equipment for jazzercise class
Equipment for Jazzercise Class

Platform provides surface to step up on

15 platforms/$1,200

Step-up raises increase difficulty of workout

Found at Sports Authority

20 aerobic step-up raises/$1,000

software for nutritional counseling
Software for Nutritional Counseling
  • http://www.choosemyplate.gov/
    • Is completely free
    • like having a personal nutritionist at home
  • Website will be used in conjunction with my nutrition counseling services
program goals
Program Goals
  • BMI numbers will improve in 1 year
  • Employee morale will improve in 3 months
  • Company Sales will increase by 50% in 6 months
  • Enthusiasm for exercise will be at an all-time high
  • Quality of work will improve
  • Employee sick days will decrease
  • Employees will develop healthier diets