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Key Rules for GBE Success: Expert Insights by Timothy J. Murphy

Discover essential strategies for Government Business Enterprises (GBEs) by Timothy J. Murphy, Chief Marketing Partner at McMillan LLP. Learn how to define goals, maintain values, manage stakeholders, ensure transparency, and achieve success in the public sector.

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Key Rules for GBE Success: Expert Insights by Timothy J. Murphy

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  1. Fifteen Rules for Success for GBEs • Timothy J. Murphy • Chief Marketing Partner • tim.murphy@mcmillan.ca

  2. Fifteen Rules for GBEs • Know what you want/are supposed to do • Make sure you are still doing what someone wants or needs • Not everything is right for a GBE • Get the values right • Who’s the boss?

  3. Fifteen Rules for GBEs • Get the public framework right • The process of setting up the GBE can be as important as how it is structured • Keep the public interest front and centre • Watch out for scope creep • Transparency and accountability matter

  4. Fifteen Rules for GBEs • Implementation is hard, requires discipline, focus and structure • Keep your stakeholders happy, informed, engaged • Build private sector credibility • The media aren’t your friends • You can’t plan for everything

  5. McMillan LLP • Timothy J. Murphy • Chief Marketing Partner tim.murphy@mcmillan.ca

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