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Enspire Learning Presentation for the Texas Association of Museums Conference

Enspire Learning Presentation for the Texas Association of Museums Conference. What is an ARG?. A lternate R eality G ame. Debrief. What are your immediate thoughts/impressions? Did you learn anything from this experience? Can you describe what an ARG is based on this experience?.

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Enspire Learning Presentation for the Texas Association of Museums Conference

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  1. Enspire Learning Presentation forthe Texas Association of MuseumsConference

  2. What is an ARG? • Alternate • Reality • Game

  3. Debrief • What are your immediate thoughts/impressions? • Did you learn anything from this experience? • Can you describe what an ARG is based on this experience? “The Enspire team who worked with me from the initial point of contact through implementation was exceptionally professional, friendly, helpful and detail-oriented. The simulation itself was a big success.” -Dr. Corrine Bendersky, Professor of Management, UCLA Anderson School of Management

  4. What is an ARG? Alternate Reality Game

  5. What is an ARG? It's a game, and the game board is the entire world It's a story in which each player plays protagonist It's a social, collaborative experience

  6. Anatomy of an ARG: Learning Objectives Start with end goals for your audience What do you want them to learn? What do you expect them to be able to do after this experience? Is this something that can be measured?

  7. Anatomy of an ARG: TAM presentation Learning Objectives By the end of the ARG, learners should be able to: Give a basic description of an ARG Identify characteristics of La Salle's ship, La Belle Identify characteristics of some large and small museum collections around Texas Locate a hub through which to network with colleagues and collaborators Articulate efficiencies in the use of free web-based applications (Wordpress, Facebook, etc.) in the development of an ARG

  8. Anatomy of an ARG: Story Start with an end state - what do you want your audience to achieve? Does this end state give you any sense of themes, characters (hero and villain), etc? What do you want your audience to witness, experience, interact with along the way? Are there any risk/ reward decisions to make things interesting for the player? Is your story paced the way you want it to be paced? How should you engage your audience at the beginning?

  9. Anatomy of an ARG: TAM presentation Story End state: Wanted audience to identify La Belle before seeing it Zeroed in on the canon since it idetified the ship to archaeologists Extrapolated story elements: France, archaeology, etc. Based story on Indiana Jones-style adventure Introduced hero and villain archetype characters/story Identified Texas museum collections that could lead a player to identify La Belle from dolphin handles Introduced players to the game through sudden text message

  10. Anatomy of an ARG: Puzzles Make the ARG interesting and interactive Help the designer pace the experience Give the player a sense of reward that enriches the game experience Insert collaboration into the game

  11. Anatomy of an ARG: TAM presentation Puzzles: Business cards Translations French riddle Embedded clues in Oronge's Facebook page and Lea's blog Anagrams Oronge Poix Fatale = Age of Exploration Lea S. Deall = de la Salle

  12. Anatomy of an ARG: Media Find the media that best conveys the illusion of the story Find media for engaging, collaborative puzzles Always look at open-source, free media first Think about how the medium influences pacing

  13. Anatomy of an ARG: TAM Presentation Media: Cell phone Free web-based apps Facebook Wordpress Google Translate Printed media Business cards

  14. What Use is an ARG? Case Studies Entertainment: LonelyGirl15 The Game ImprovEverywhere Marketing: Nine Inch Nails: Year Zero "I Love Bees" for Halo 2 The Dark Knight Education: Luce Foundation Center at the Smithsonian

  15. ARGs in Museums: Case study Smithsonian: Scaled down version of larger ARG: Ghosts of a Chance Story: Spirits haunt the museum. Learn their stories and put them to rest. Designed as a way for young museum patrons to engage with stories in the collection Changing perspectives on museums: adding fun Museum education as dialogue, not monologue for young, interactive audience

  16. Final Tips Give players the opportunity to opt in Collaboration is key Find ways to control the pacing of the ARG Capitalize on free, open-source media Expect the unexpected

  17. Conclusion/Q&A Enspire Learning 1708 Guadalupe Austin, TX 78704 (512) 472-8400

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