1 / 14

Demystifying Online Marketing

Demystifying Online Marketing . Maureen Kelly t araworks.com. Why bother ?. i t’s a way people view and judge your product or service if you build it … they won’t just come y our website is a vital marketing tool i t attracts & captures prospects h elps turn prospects into clients

wyatt
Download Presentation

Demystifying Online Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Demystifying Online Marketing Maureen Kelly taraworks.com

  2. Why bother ? • it’s a way people view and judge your product or service • if you build it … they won’t just come • your website is a vital marketing tool • it attracts & captures prospects • helps turn prospects into clients • provides a platform for maintaining client relationships and online dialogue

  3. 3 key ways to drive traffic to your site • organic (SEO) • pay per click (PPC) • social networking

  4. Organic Search • free (an illusion) • important • highly competitive • long term ROI

  5. Organic – first steps • establish keyword matrix • tag pages (browser title, meta tag, H1 and H2 and alt tags) • keyword rich content • fresh keyword rich content • backlinks

  6. Key Components for SEO • browser title - this is what is displayed in the browser header Stump Luxury Apartments | Luxury Apartments in Hackensack | Rentals in Hackensack | Jones • meta description - this is what is displayed on the search result page under the hyperlink The Stump is a luxury apartment rental building in Hackensack NJ, built and managed by Jones, which offers a range of studios, one bedroom, two bedroom and garden apartments for rent. • header hitle(H1 tag) - this is what is displayed in the header Apartments for rent in The Stump, Hackensack, NJ • alt tag - this is what is displayed as an image tag The Stump in Hackensack, NJ, offers luxury rentals of studio, one bedroom and , two bedroom apartments. • usekeywords in various permutations within the content • anchor text - deep links to addition onsite content 'see apartments for rent'

  7. PPC - Overview • short lead time • immediate results • effective • ~ 70% of web users DO NOT click on these ads • great way to get quick information about search traffic and valuable keywords & strings

  8. PPC – first steps • set up an adwords account • decide on a budget • create campaigns • create ad groups and ad copy

  9. Social Media • has to be a daily habit • separate personal from business • effective if done right • annoying if done wrong

  10. Social Media – first steps • decide on your strategy • set up your blog (integrate with domain name) • set up profile (Facebook, Twitter, Pinterest) • link to your site • integrate threads • comment on others

  11. Things to establish … • what are your business goals? • what are your onsite goals to support them? • how much money do you have to spend? • how much time do you have to spend? • DIY or hire a vendor?

  12. Fix your site first • know what you want your users to do • create effective landing pages • create clear action oriented messaging to guide them • give users what you promise • include testimonials • no more than 2 clicks to your call to action • make sure CTAs work • use dedicated phone numbers • add skype plug in • make sure you have process and resources to follow up

  13. Weigh up your options • budget • resources • skills • tools • vendors

  14. Conclusion • not rocket science • detail oriented • time consuming • no short cuts for organic • PPC can be expensive if not done well • make sure your site works before you spend money driving traffic to it!

More Related