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Tilapia International Supply and Demand: How do we grow it cheaper and sell more?. Kevin Fitzsimmons University of Arizona American Tilapia Association Louisville, KY Feb 20, 2003. Introduction. Review worldwide tilapia trade US suppliers and consumers Technological advances

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Tilapia international supply and demand how do we grow it cheaper and sell more

Tilapia International Supply and Demand: How do we grow it cheaper and sell more?

Kevin FitzsimmonsUniversity of Arizona

American Tilapia Association

Louisville, KY

Feb 20, 2003


Introduction
Introduction cheaper and sell more?

  • Review worldwide tilapia trade

  • US suppliers and consumers

  • Technological advances

  • US production

  • Opportunities to expand consumption


Major tilapia producers for year 2000
Major Tilapia Producers cheaper and sell more?(for year 2000)

  • China - 629,182 metric tons / year

  • Mexico - 102,000 mt / year

  • Thailand - 100,000 mt / year

  • Philippines - 92,284 mt / year

  • Taiwan Province - 85,000 mt / year

  • Brazil - 65,000 mt / year

  • Indonesia - 50,000 mt / year


Established market demand
Established market demand cheaper and sell more?

  • Accepted in many national dishes

  • Popular in many forms (live, whole, fillets, fresh and frozen, smoked, sashimi, fried skins)


Us tilapia consumption 2002 jan nov 117 842 mt of live weight 259 723 000 lbs of live weight
US Tilapia consumption - 2002 (Jan-Nov) cheaper and sell more?(117,842 mt of live weight)(259,723,000 lbs of live weight)


Us tilapia imports 1993 2002
US. Tilapia imports 1993-2002 cheaper and sell more?


155 371 374 jan nov 2002
$155,371,374 cheaper and sell more?(Jan-Nov 2002)


Problem areas in us tilapia aquaculture
Problem areas in US tilapia aquaculture cheaper and sell more?

  • High feed & other production costs

  • Slow growing females

  • Off-flavors

  • Effluents and other regulations

  • Marketing to new customers

  • Marketing to old customers

  • Marketing, marketing, marketing


Advances and solutions lowering feed costs
Advances and Solutions: cheaper and sell more? Lowering feed costs

  • Alternative ingredients

  • Green systems for fry and fingerlings

  • Increase volume purchases (co-operative buying)


Advances and solutions slow growing females
Advances and Solutions: cheaper and sell more? Slow growing females

  • Methyltestosterone for sex-reversal

  • Genetically male tilapia

  • All male hybrids

  • High density culture

  • O. niloticus with larger females


Advances and solutions off flavors
Advances and Solutions: cheaper and sell more? Off-flavors

  • Depuration systems

  • Control of blue-green algae

  • Production in systems with limited access to benthic algae


Advances and solutions effluents other regulations
Advances and Solutions: Effluents & other Regulations cheaper and sell more?

  • Integrated farming systems

  • Field crop irrigation, hydroponics, golf courses


Advances and solutions marketing
Advances and Solutions: cheaper and sell more? Marketing

  • Advertising

  • Product placement

  • Endorsements

  • Co-market with big buyers


Advertising
Advertising cheaper and sell more?


Product placement
Product placement cheaper and sell more?

  • “Saving Faith”

  • Murder mystery

  • Detective fixes elegant tilapia dinner to seduce the beautiful blonde.


Tilapia international supply and demand how do we grow it cheaper and sell more

  • Dear Kevin, cheaper and sell more?

  • I recently began using Tilapia fillets farm raised by Sea Best and distributed by Beaver Street Fisheries, Inc. I buy these in individual vacuum sealed packages in one pound bags at Wal-Mart in San Marcos, Texas. My husband has diabetes and we both are very weight conscious. This fish is the perfect food item for us, I love the way it is packaged, just use what I need for one meal, it is reasonably priced, always available in the market and consistently high quality. I trust you will forward these comments to the producer.

  • I LOVE THE PRODUCT!!!!

  • Marian Birnie Aug. 12, 2001


Www tilapia org
www.tilapia.org cheaper and sell more?


Co market with big buyers
Co-market with big buyers cheaper and sell more?

  • Provide live tanks in restaurants and grocery stores (Trader Joe’s)

  • Live tanks at farmers markets

  • Sell to processors along with other fish (catfish)


Direct retail sales
Direct retail sales cheaper and sell more?


Usa 9 000 mt
USA cheaper and sell more? 9,000 mt

  • Production in many states

  • Mostly intensive systems, many recirculating

  • Sales to ethnic markets as live fish, high value


Usa intensive tanks
USA - Intensive tanks cheaper and sell more?

Tanks in Arizona

Tanks in California


Usa ponds and cages
USA - Ponds and cages cheaper and sell more?


Raceway systems
Raceway Systems cheaper and sell more?

Intensive raceways

Extensive raceways


Intensive farms in new york and iowa
Intensive farms in New York and Iowa cheaper and sell more?




International us supply and demand trends
International/US Supply and Demand 2003.) TRENDS

  • Supply of fillets primarily from China, Southeast Asia, Ecuador and Central America.

  • Demand for live fish needs to expand beyond Asian markets

  • With rapid increases in supply, demand must increase at least as fast to support price.


Major tilapia producers in international trade
Major Tilapia Producers in International Trade 2003.)

  • China - whole frozen, IQF fillets

  • Ecuador - fresh fillets

  • Taiwan Prov. - whole, IQF, sashimi

  • Central America - fresh fillets

  • Indonesia - IQF fillets

  • Thailand - IQF fillets


Current international market trends
Current International Market Trends 2003.)

  • Increase in demand for all forms of tilapia

  • Demand increase will be greatest for fresh fillets

  • Prices have been constant for several years and will remain stable, will not increase with inflation.


New recipes
New recipes 2003.)


New recipes1
New recipes 2003.)


Changes and predictions
Changes and Predictions 2003.)

  • Further intensification in virtually every country

  • Production will be 75% Oreochromis niloticus, 20% Red strains, O. aureus and O. mossambicus mostly for hybridization

  • Production will be 50% intensive ponds, 25% cages, 10% intensive recirculating systems


Changes and predictions1
Changes and Predictions 2003.)

  • Further intensification in virtually every country

  • Production will be 75% Oreochromis niloticus, 20% Red strains, O. aureus and O. mossambicus mostly for hybridization

  • Production will be 50% intensive ponds, 25% cages, 10% intensive recirculating systems


Changes and predictions2
Changes and Predictions 2003.)

  • Further intensification in virtually every country

  • Production will be 75% Oreochromis niloticus, 20% Red strains, O. aureus and O. mossambicus mostly for hybridization

  • Production will be 50% intensive ponds, 25% cages, 10% intensive recirculating systems


Changes and predictions3
Changes and Predictions 2003.)

  • Leather goods from skin will become a significant contributor to profitability

  • Processing and "value-adding" will intensify in producing countries

  • Polyculture with shrimp will become common in most shrimp farming areas


Changes and predictions4
Changes and Predictions 2003.)

  • Leather goods from skin will become a significant contributor to profitability

  • Processing and "value-adding" will intensify in producing countries

  • Polyculture with shrimp will become common in most shrimp farming areas


Changes and predictions5
Changes and Predictions 2003.)

  • Leather goods from skin will become a significant contributor to profitability

  • Processing and "value-adding" will intensify in producing countries

  • Polyculture with shrimp will become common in most shrimp farming areas (already practiced in Thailand, Philippines, Mexico, US, Ecuador, Peru, Eritrea)


Changes and predictions6
Changes and Predictions 2003.)

  • US production will increase slowly, intensifying current production methods


Changes and predictions7
Changes and Predictions 2003.)

  • US production will increase slowly, intensifying current production methods

  • World tilapia production will reach 1,500,000 mt in 2003 and 2,000,000 mt by 2010


Thank you
Thank you 2003.)

  • Reminder: tilapia dinner at Lilly’s at 8:00 tonight

  • Questions ???


Typical chinese farms
Typical Chinese Farms 2003.)

  • 0.2 to 1.0 hectare ponds

  • Often polyculture with other fish

  • Sometimes have single aerator

  • Family operated

  • Sell to harvester


Boxed with retailer labels
Boxed with retailer labels 2003.)

  • US and European markets

  • Boxed with frozen fillets or whole fish


Marketing in china
Marketing in China 2003.)

  • Most fish sold locally to restaurants

  • Just beginning advertising

  • Suggest product placement, inclusion in government food programs, value added for domestic markets


Markets in mexico
Markets in Mexico 2003.)

Raceway system

  • Strong domestic markets; on ice, fillets in grocery stores

  • All domestic consumption - Will eventually develop export markets.


Carbon monoxide
Carbon monoxide 2003.)

  • Most plants appear to use carbon monoxide

  • Some gas in chambers others infuse in bags before freezing


Egypt and other middle east
Egypt and other Middle East 2003.)

  • Egypt - Production in cages, polyculture ponds and rice paddies.

  • Israel - Intensive, center of research and technology transfer

  • Saudi Arabia - Intensive with crop irrigation

  • Jordan - Intensive


Estimated cost of production
Estimated cost of production 2003.)

  • China - $0.70/kg

  • Philippines, Indonesia - $0.80/kg

  • Brazil, Ecuador, Thailand - $0.85/kg

  • Honduras, Costa Rica - $0.90/kg

  • Mexico - $1.00/kg

  • Taiwan Province - $1.05/kg

  • US - $2.00/kg

  • Canada - $2.10/kg


Sashimi
Sashimi 2003.)