Top 5 Lead Generation Myths That are Still Followed by Marketers

1. Top 5 Lead Generation Myths That are Still Followed by Marketers In this competitive marketplace, reaching out to new customers via lead generation is still an important strategy. The techniques used by some marketers might be considered useless or outdated by others. Let’s find out the top myths that are still believed useful for lead generation. 1.Generating interest doesn’t have to be personalized:Beware of marketers that still follow the one size fits all approach. Collecting the lead’s information should be not done with a similar approach for different product categories. It has to be personalized to succeed.

2. 2.Phone calls are no longer effective: It is not totally true. People do prefer emails over phone calls but warm calls are the new and evolving method of lead generation. A little research about the call length and subject matter can easily help in lead generation. 3.Leads don’t expect nurturing: There are some marketing agencies that believe in leaving the buyers on their own. However, the competitive scenario indicates the significance of personalization. Every buyer should feel valued and marketers should lead their way to make sure that they are contented and will return to purchase. 4.Quantity matters: The more the better is not relevant when it comes to lead generation. There is no point in approaching new customers every fortnight. Rather marketers should focus on building awareness and loyalty among the existing ones to increase sales and profits. 5.Meetings take time: Obviously, they do, but marketers should put in efforts to make the best use of the time spent in meeting with the prospects. Rather than promoting the products, the goal should be to address the problem areas of the prospects so that they find the meeting interesting and eventually help in lead generation. Bottom line Cut through the race and practice the most crucial techniques of lead generation. If you are clueless about the best way to build a lasting relationship with your customer base, book an appointment with WSI Star Web Solutions. They are the industry experts in marketing and lead generation.