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This exploration delves into the duality of decision-making in economics and psychology. While traditional economic theories often assume individuals make rational choices aimed at maximizing utility, psychological insights reveal that humans frequently act irrationally due to cognitive biases, emotions, and social influences. Understanding this balance is crucial for comprehending market behaviors, policy implications, and individual financial decisions. By integrating rational and irrational perspectives, we can develop a more holistic view of human behavior in economic contexts.
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