Project start success through assistive rehabilitative technology
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Project START – Success Through Assistive Rehabilitative Technology. Mississippi Department of Rehabilitation Services. Marketing Plan. Radio Television AT Awareness Week Mini Conferences. Focus on Rural and Underserved Areas. Marketing Plan.

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Project start success through assistive rehabilitative technology

Project START – Success Through Assistive Rehabilitative Technology

Mississippi Department of Rehabilitation Services


Marketing plan
Marketing Plan

Radio

Television

AT Awareness Week

Mini Conferences

Focus on Rural and Underserved Areas


Marketing plan1
Marketing Plan

  • A media campaign for Project START was developed that targeted two audiences with two separate spots in radio and television advertising. One spot targeted potential consumers/clients while the other targeted individuals with AT equipment to donate.


Partnerships
Partnerships

  • Two Men & Truck

  • Independent Living Centers

  • Durable Medical Companies

  • Technology Vendors

  • Department of Education


Partnerships1
Partnerships

  • United Methodist Churches

  • Baptist Churches

  • Health Departments

  • Veterans Administration


Outcomes
Outcomes

  • Received 73 Donations

  • Trained 560 consumers


Increased access
Increased Access

  • 25 Computers

  • 20 Mobility

  • 1 Lift

  • 3 Transfer Boards

  • 25 Repairs

  • Savings $29,523.60


How to find us
How to find us:

  • Dorothy Young

  • 1-601-987-4872

  • dorothy.young@mdrs.state.ms.us

  • Visit the Project START webpage at www.msprojectstart.org