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Utilizing Technology for Market Growth and Optimization in WAGGGS

Explore how the use of technology can drive growth and optimization in the WAGGGS organization, adapting rapidly to market trends and insights, leveraging data for ongoing improvements. Overcome challenges like gatekeepers, mobile adoption, and local differences to achieve greater awareness, stronger communications, and increased reach among guides, scouts, parents, and volunteers. Enhance awareness through targeted strategies, improve communication with personalized, timely messaging, and expand reach through various channels and networks, fostering communities and encouraging sharing. Formulate practical ideas collaboratively to boost growth within the organization.

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Utilizing Technology for Market Growth and Optimization in WAGGGS

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  1. THE USE OF TECHNOLOGYTO INCREASE GROWTH John Braithwaite Julian Knowles

  2. MARKET TRENDS

  3. MARKET INSIGHT

  4. DATA FUELS ONGOING OPTIMISATION Adapt and evolve more rapidly Test different strategies Look for trends / insight Use your data to make changes Use automation

  5. YOUR CHALLENGES You need to be able to continually adapt 0 Gatekeepers Mobile adoption Local differences Your resources

  6. FORMULA FOR GROWTH Technology can help you achieve all of these ambitions 0 0 0 Greater awareness Stronger communications Increased reach

  7. AWARENESS Shape your strategy per stakeholder: • Guides and scouts • Parents • Volunteers

  8. COMMUNICATIONS Improve your communications Personalised Timely Frequent Targeted

  9. REACH Increase your reach: Channels and networks Communities Sharing Inviting

  10. BRIEFING Work as a group to brainstorm practical* ideas to achieve growth for the WAGGGS in the specific area E.g. Group 1 – what steps can you take to increase awareness amongst guides and scouts, parents and volunteers. Spend an equal amount of time on each *defined as being able to put in practice when you return to your own area

  11. TIMINGS Briefing - 5 minutes Work within groups - 10 minutes Feedback from groups – 8 minutes per group Summary 6 minutes

  12. AWARENESS COMMS REACH Specific: • Guides / scouts • Parents • Volunteers More: • Personalised • Timely • Frequent • Targeted Increase: • Channels and networks • Communities • Sharing • Inviting

  13. AWARENESS OUTPUT

  14. COMMUNICATIONS OUTPUT

  15. REACH OUTPUT

  16. YOUR FUTURE A flexible platform which has plans for specific stakeholder groups, adapts to local market conditions and automates as much of the two-way communications process as possible. This is achievable, today.

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