How to Boost Engagement with Push Notifications

1. How to Boost Engagement with Push Notifications Push notifications are a great way to maintain engagement and get the word out about updated content and new products. With that being said, there are some guidelines you should follow when utilizing push notifications. Here are the 5 proven ways to boost engagement via push notifications: Engaging Content: Engaging content is a must-have for any business trying to attract a large audience. It can be anything from a funny meme or a witty status update, to an interactive quiz that engages the audience and invites them to engage with your brand. Personalization: Push notifications are best used when a human being is the dispatcher of that message. Personalizing a notification can be as simple as including a name or number in the notification. Add an Actionable Offer: Keeping your audience engaged requires giving them something they will not find anywhere else. Promotional push notifications allow you to offer your audience an incomparable reward. Contextual timing: People are more engaged in the content they are reading when it is relevant to their life. Bloggers have found many ways to incorporate contextual timing in their posts to increase interest in their articles. Reminders: Push notification reminders are a great way to send out urgent messages that can't be missed. Anyone who has had their phone ring with an emergency notification knows how frustrating it is to miss the message, and you don't want to risk missing anything important! REFERENCES Chris Herring is the Inbound Marketing Manager at WonderPush. Passionate about fresh ideas and innovative technologies, he likes sharing edifying content app marketing, https://docs.wonderpush.com/docs/android- push-notifications-quickstart Laurie. She’s in charge of the company’s blog and crafts articles helping users to increase their app downloads and rankings., https://www.leanplum.com/blog/push- notifications-strategies-increase-engagement/