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Pesky Propaganda

Learn about common propaganda devices, such as Name-Calling, Glittering Generalities, and Testimonials. Understand how to spot and resist propaganda traps to make informed decisions. Create a Propaganda Portfolio to analyze advertisements.

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Pesky Propaganda

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  1. Pesky Propaganda How to know when you’ve fallen for the trap!

  2. What is Propaganda? • Propaganda is an expression of opinion or action by individuals or groups • Deliberately designed to influence opinions or actions of other individuals or groups • Predetermined ends.

  3. Common Propaganda Devices • Name Calling • Glittering Generalities • Transference • Testimonials • Plain Folks • Snob Appeal • Card Stacking • Bandwagon • Individuality

  4. Name-Calling • This device gives bad names to those individuals, groups, nations, races, policies, beliefs, and ideals which the propagandist would have us condemn or reject. • Name-calling causes us to form a judgment without examining the evidence on which it should be based. • Here, the propagandist appeals to our hate and fear.

  5. Glittering Generalities • These words suggest shining ideals. • As name-calling seeks to make us form a judgment or reject, Glittering Generalities seek to make us accept and approve…without examining the evidence. • Beware of words that appeal to your senses in a positive way, thus you trust the message and what it stands for: • Freedom • Loyalty • The American Way • Generosity • Love

  6. Transference • This technique can be described as carrying over the authority, sanction, and prestige of something we respect and revere to something the propagandist would have us accept. • Symbols such as the cross, the American flag, or Uncle Sam are often used in transfer ploys. • “If the church or the U.S. approves of it , then you should too.”

  7. Testimonials • This devices is employed to make us accept something by securing statements or endorsements from prominent or famous people. • The point to remember is that no person’s opinion is particularly valuable except for in that person’s field of work. • Tiger Wood’s opinion of a golf club is worth more than his opinion of a razor blade.

  8. Plain Folks • The Plain Folks device is used by politicians, business, educators, and even churches to win our confidence by appearing to be common people just like ourselves. • For example, during election time, you will see candidates doing ordinary activities like walking his dog, exercising, or playing with his children. • They want to give the impression of being a regular guy.

  9. Snob Appeal • The opposite of Plain Folk. • Some propagandists want you to have the feeling that only the best, most beautiful, or most elite people will possess or support a particular product or ideal. • Consider ads for Mercedes or Rolex. • Gold Cards • Platinum Cards

  10. Card Stacking • This device is used when the propagandist only wants us to know part of the truth. • They do not tell the whole story to sway opinion. • For example, a car repair shop might say that their technicians have an average of 5 years experience. What they do not tell you is that they have 1 technician with 25 years experience and 4 with none.

  11. Band Wagon • This device is used to make us follow the crowd. • It’s the “everybody’s doing it” so “come along and follow the crowd” ploy. • PEER PRESSURE!

  12. Individuality • The opposite of Band Wagon. • Appeals to your desire to be different or celebrate your own style.

  13. Others • Repetition – continued use of a phrase. • Slogan – Use of a catchy phrase or jingle. • Security – Job, families, or lives will be in danger if you don’t support -------. • Product Comparison – Compares Product A to Product B. • Loaded Words – Using words with either positive or negative connotations. • Flexible, courageous, hero, open-minded • Insider, old, rigid, inexperienced

  14. Closing Thoughts • It is okay to buy a product, support a person, or support a group. • Just know the REAL reason why you support that product, person, or group. • Don’t be manipulated and trapped!!

  15. Propaganda Portfolio • Pocket folder with brads • Cover sheet (Title, Name, Period, Due date) • 10 pages / 10 collected advertisements • Each page will include one printed example of an advertisement that uses at least one type of propaganda. • Each page will include a written explanation of how the propaganda device is used. • Each page will identify the target audience.

  16. Propaganda Portfolio • ONE ORIGINAL ADVERTISEMENT • Use a real or fictitious product, place, or person. • Use one or more propaganda devices to convince a target audience to “buy” your product or person. • Include a written explanation of the propaganda device used and the target audience.

  17. Propaganda Portfolio Rubric

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