Do you have a fully engaged team

1. Do you have a fully engaged team? The most important element of a successful and growing business is its team of employees. WMC PR Agents in Melbourne play an important role in having a fully engaged team. Motivated employees that share the organization’s vision are the backbone of any business and without them the organization would not function. While they wouldn’t normally be thought of as such, employees are a part of an organization’s public and are equally as significant as customers, suppliers, investors, government, neighbors and the community. WMC Public Relations Melbourne has a distinct role in employee communication and there is also some coming together of HR and PR functions on specific issues, such as industrial relations. One of the key reasons for using PR in employee communication is to foster good management/employee relations. Knowing that one-way communication is of little or no value at all (i.e. management to employees) it is important to have mechanisms in place that allows the free and flowing transfer of information between all parties, particularly from the bottom up. Recruitment, training and development of an employee takes a large amount of time, money and effort so it pays to keep employees up to date on what’s happening in matters that affect them. After all it is cheaper to keep employees than recruit new people. A staff newsletter is an effective way of keeping employees informed about things that have an impact on them. Timely company news can negate any damaging speculation that may arise. Social news, employee awards or profiles, company awards, new markets or large sales gained can all be included to keep the newsletter entertaining and informative. Other examples of how our PR Company in Melbourne can foster constructive employee relations are by conducting attitude surveys, running and attending team-building events, maintaining intranets, running employee competitions, producing videos (by the CEO giving a company update, for example), implementing staff recognition and reward programs, and using the web and social media to establish and maintain a sharing of information and two-way dialogue. Generating trust and helping employees reach their full potential is a key responsibility that needs to be managed effectively. Employee communication is just one of the many roles undertaken by the PR professional. Check the WMC Public Relations website at http://www.wmcpr.com.au/ for the other functions WMC PR can provide.