Chapter 4 speaking to inform
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Chapter 4. Speaking to Inform. About Informative Speech. Any speech is an informative speech if it presents information to an audience. When do we make informative speech? All the time . What is the goal of giving an informative speech?

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Chapter 4 speaking to inform

Chapter 4.Speaking to Inform

About informative speech
About Informative Speech

  • Any speech is an informative speech if it presents information to an audience.

  • When do we make informative speech?

  • All the time.

  • What is the goal of giving an informative speech?

  • To state ideas simply, clearly, and interestingly.

Preparing for the informative speech
Preparing for the Informative Speech

  • Blueprint: a vision of what you want to build.

  • Analyzing your audience

  • Choosing your topic

  • Narrowing your topic

  • Gathering information

  • Preparing visual aids

  • Organizing your speech

Step 1 analyzing your audience
Step 1: Analyzing your audience

  • Demographic: the population’s needs, interests, knowledge.

    • Age range

    • Gender

    • Occupation(s)

    • Economic level(s)

    • General background

  • P.63-64: Personal Information Survey.

  • P.65: Analysis of Audience

Step 2 choosing your topic
Step 2: Choosing your topic

  • Choose sth that you know a lot about or sth that really interests you.

    • An experience that you remember vividly and are enthusiastic about.

    • Sth you care a lot about.

    • Sth at which you are skilled or experienced.

    • Sth about which you are knowledgeable.

Step 3 narrowing your topic
Step 3: Narrowing your topic

  • Not to tell everything you know about the topic.

    • It’s impossible to say everything in a short amount of time.

    • Your audience can’t remember too many details after a speech.

  • How to narrow an informative speech topic effectively?

    • A good informative speech topicis specific, contains only one idea, and is achievable.

    • P.68. Evaluate topics.

Step 4 gathering information
Step 4: Gathering information

  • Two ways to look for material for your speech:

    • Within yourself

    • Outside yourself

      • Interview

      • Library and Internet research

  • Find more information than you can use!

    • Choose what to include instead of stretching the facts to fill time.

    • Extra knowledge may be helpful for Q&A session.

  • Interview

    • Open-ended questions

    • Closed-ended questions

    • Scale questions

    • Directive questions

    • Multiple-choice questions

  • Library search

    • Bibliography note cards

Step 5 preparing visual aids
Step 5: Preparing visual aids

  • Why use visual aids?

    • Help make a speech clear and interesting.

    • Add variety, capture attention, illustrate concepts, and provide entertainment.

  • Visual aids are helpful in three ways:

    • They help the speaker get organized.

    • They help the audience understand the information.

    • They help the audience remember the speech.

  • Chalkboard

  • Poster

    • With charts or graphs

    • With words or phrases

    • With drawings

  • Objects or models

  • Audiovisual equipment (overhead projector or opaque projector)

    • Slides

    • Films

    • videotapes

  • Handouts

  • Tips of using visual aids:

    • Use visual aids that are large enough for everyone to see.

    • Do not pass out objects or papers during your speech.

    • Keep charts, maps, and graphs very simple.

    • Look at your audience, not at your visual aids.

    • Put your visual aids away after you have finished using them.

    • Practice using your visual aids with your speech before you actually deliver it.


  • 4/2-4/8: Find a topic for your informative speech. Prepare your proposal.

  • 4/9 & 4/16: Present your proposal in class. You topic needs to be approved by the whole class; otherwise you need to change topics.

  • 4/16-4/22: Preparation.

  • 4/23: Informative speech presentation.


  • Main goal: sth related to culture.

  • Three standpoints to take:

    • Sth globalwide  Universality

    • Sth which others have but we don’t  Specificity

    • Sth we both have but different  Comparison

Proposal for informative speech
Proposal for Informative Speech

  • Central topic: Culture

    • To give your own definition of “culture.”

  • Personal topic (A rough direction is fine. No need to give a specific “title” at this stage.)

    • To explain the reasons why the topic you choose fits your definition of “culture.”

  • Rationale

    • To briefly introduce the topic, and tell the possible directions you are going to probe into the topic.

    • To explain the importance of knowing this topic.