Making the Case With High-Impact Proposals. Development Communications & Marketing January 26, 2010. Topics. Introduction A Simple Strategy First Things First Tools of the Craft. Looks Matter Proposal Toolkit Highlights Resources Free-form!. Introduction.
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Development Communications &
January 26, 2010
A Simple Strategy
First Things First
Tools of the Craft
Proposal Toolkit Highlights
“You and I are in the vision business.”
“If there is a common denominator in successful appeals, it is this: they always, always, focus on securing the well being of living things -– human, animal and ecological.
Remember this one fact and your letters and proposals will home in on the well-spring of caring running deep in us all.”
It’s not what you do. It’s why.
If we were to go away tomorrow,
what would go away
that’s of real value to the world?
Spark the donor’s interest
The Tao of Now
“The heart hath its reasons which reason knoweth not.”
A mental checklist:
Gift basics +
Donor passions =
Painting the picture
Statement of need
Writing by committee
is hazardous to your health
“Just do it.”
Nike corporate slogan
“While an occasional disinclination to exercise is exhibited by all age cohorts, the likelihood of positive health outcomes makes even mildly strenuous physical activity all the more imperative.”
Nike corporate slogan rewritten by non-profit
Design for success
Bruin Scholars Initiative
Custom Proposal (before)
Custom Proposal (after)
“Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprofits”; J. and D. Barbato
pewinternet.org: Internet Research: Pew Internet and American Life Project
targetanalysis.com: Internet Giving Benchmarking Analysis
“Differentiate or Die: Survival in Our Era of Killer Competition”; Jack Trout
Questions? Answers? Challenges?