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Military Saves Week 2009. After Action Report. Agenda. Welcome Introductions Initial post-Week Results (staff and around the room) Next steps in reporting and evaluation (Steve) Re-branding – presentation (time/date/location) Deployment Savings resource Youth. America Saves.

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military saves week 2009

Military Saves Week 2009

After Action Report

  • Welcome
  • Introductions
  • Initial post-Week Results (staff and around the room)
  • Next steps in reporting and evaluation (Steve)
  • Re-branding – presentation (time/date/location)
  • Deployment Savings resource
  • Youth
america saves
America Saves
  • visits:
    • Dec: 31,705
    • Jan: 40,414
    • Feb: 57,595
  • visits:
    • Dec: 6,017
    • Jan: 9,728
    • Feb: 25,088
  • Press Hits: Over 100, including some great local press. Covered by Humberto Cruz, Bloomberg, Jean Chatzky, Chicago Trib, Newsday, US News & World Report
america saves1
America Saves
  • Groups:
    • National/regional/statewide: 130+
    • Local groups that filled out participation survey: 400+
  • Savers enrolled
    • 23K since beginning of the year
    • Up to 161K from 138K
top 10 referring websites
Top 10 Referring Websites
top 10 viewed pages
Top 10 Viewed Pages
  • Military Saves
  • Enroll Now
  • Resources
  • About Us
  • Why Join
  • Individual Resources
  • Success Stories
  • Organizational Resources
  • Media
  • Graphics Package
top 10 countries
Top 10 Countries
  • Spain
  • Japan
  • Germany
  • UK
  • Iraq
  • Italy
  • S. Korea
  • Turkey
  • Kuwait
  • Bahrain
top 10 unusual countries
Top 10 Unusual Countries
  • Nigeria
  • Russia
  • Cuba
  • China
  • Lebanon
  • India
  • Ukraine
  • Iran
  • S.Africa
  • Vietnam
aba military saves activity
ABA Military Saves Activity
  • The ABA Education Foundation, the financial education subsidiary of ABA, promoted America Saves and Military Saves to 8,000+ bankers through three editions of its e-newsletter, The Spirit of Banking.
  • In addition, bankers will be asked to report their activities to America Saves/Military Saves in the March edition of The Spirit of Banking.
  • Had email dialogue with VCSAF regarding Mil Saves
    • He asked A1 to get involved and learned A1 is involved, hosting campaigns across the AF
  • Confirmed Mil Saves has booth at ASMC PDI in San Antonio
    • Working to get volunteers to man the booth
    • Captured time slot to brief Presidents
  • Booz Allen hosting Jun event
incharge education foundation military money
InCharge Education FoundationMilitary Money
  • Distributed Military Saves information in the Military Money Insider January and February e-newsletter (13,000 subscribers)
  • Distributed Military Saves info in the e-newsletter (2500 subscribers)
  • Inserted the Military Saves poll on the website
  • Attended the Military Saves kickoff event held at the Pentagon

The National Military Family Association

highlighted Military Saves in our feature article of The Voice and participated in the Financial Challenge Event at the Pentagon.


Office of Personal Finance

OUSD (Military Community and Family Policy)

12 March 09

Military Saves Campaign 2009
  • Letter from Dr. Chu Jan 2009
  • Financial Council Meeting with Service Personal Financial Managers (PFM)
  • Coordination meetings/ DoD Partners
  • Service Communication Plan
  • Coordination with OSD public affairs
Military Saves Campaign 2009
  • Military Saves Financial Fair at the Pentagon
      • DOD Financial Partners participated
      • Exhibited financial materials and provided information on various financial areas.
      • All exhibitors were well received by troops and civilians.
      • Observed senior Service members were interested in TSP, learning about investing and saving money.
Military Saves Campaign 2009
  • Military Saves Roadshow Events:
    • Naval Base San Diego
    • MCRD San Diego
    • Murphy Canyon Chapel San Diego
    • Camp Pendleton (x2 + Military Youth)
    • MCAS Miramar
    • MCAS Beaufort
    • Parris Island
    • NAB Little Creek
    • Los Angeles AFB

Focus on Military Saves throughout the year: 1st Qtr: “Save and Invest” 2nd Qtr: “Military Youth” 3rd Qtr: “Debt Reduction” 4th Qtr: “Retirement”

Military Saves Campaign 2009


Office of Personal Finance

Points of Contacts

  • CDR Dave Julian, Director
    •, 703-908-6236
  • Dr. Randy Eltringham, Program Manager
    •, 703-908-6374
  • Mr. Frank Emery, Program Manager
    • Faemery@gmailcom, 703-908-6373
  • Ms. Brenda McDaniel, Program Manager
    •, 703-908-6372
  • Mary Bell, Curriculum Development, 703-908-6371

1560 Wilson Blvd, Suite 600

Arlington, VA 22202

air force
Air Force
  • 5,589 Airmen and Family members took the “Saver’s Pledge”*
  • MAJCOM AARs still coming in…
    • AFSPC (8 bases) reports 72 events and over 1183 event attendees
      • 20 Military Youth Saves events for all ages

- 3 long-term Combat Debt program at FE Warren

  • 3 DoD Financial Roadshow events
    • LA Air Force Base
    • Davis-Montham
    • Little Rock
    • * As of 9 Mar 09
military saves navy effort
Military Saves – Navy Effort
  • Command-administered initiative
  • Significant financial partner involvement
  • Aggressive media campaign
  • Broad support by Navy leadership
  • Military Millionaires in the making

One of hundreds of events during Military Saves Week, Larry Winget talks to Sailors aboard USS PELELIU (LHA 5)

  • Military Saves pledges increased

54% from 2008

  • Senior Leadership Support
  • Aggressive Marketing Campaign
  • Prominent Guest Speakers
  • Financial Partner Involvement
  • DoD and FINRA Road Shows

Military Saves pledges decreased by 9% from 2008

ngb family programs
NGB Family Programs
  • Military Saves Campaign Information regularly distributed to 54 SFPDs/92WFPCs
  • Financial WEBINAR Classes for Guard Family Training Modules
  • website financial information under announcement banners
  • Field briefed on NGB FP’s Military Saves initiatives through 2009

Air Force Aid Society

  • Promoted Air Force Saves Week on Website and in Newsletter
  • Funded Sammy Rabbit visits to four AF bases:
    • Davis-Monthan
    • Holloman
    • Hill
    • Wright-Patterson

'Sammy Rabbit' targets younger audience during Military Saves Week

by Mr. Jeff Halstead355th Force Support Squadron3/2/2009 - DAVIS-MONTHAN AIR FORCE BASE, Ariz.  -- Mr. Sam Renick, a children's author, brought "Sammy Rabbit," a children's character he co-created, to visit Borman Elementary School and the D-M Child Development Center here Feb. 25, to teach young children about developing good money-saving habits during the Defense Department's Military Saves Week. "There are 30 lessons we seek to teach the children during the presentation, well beyond the simple lesson of savings," Mr. Renick said. Mr. Renick read to the kids about Sammy Rabbit, and then they engaged in interactive learning activities. "Even the adults learned something from each session," says Tracy Canter, Readiness Consultant at the Airman and Family Readiness Center. "We were fortunate to have this event available to our military community." The Sammy Rabbit presentations were only a small part of the many events held at D-M during MSW. The Airman and Family Readiness Center here also provided free oil changes after completion of a budget, held a Piggy Bank Pageant and Financial Tug of War at the Youth Center, conducted a special class called "Locomotive Finances," and concluded the week with "Financially Fit to Fight," an all day colloquium of 16 classes and guest speakers concerning personal finance. Mr. Renick's and Sammy Rabbit's visit to D-M was funded by the Air Force Aid Society.

navy marine corps relief society military saves 2009 1 st quarter
Navy Marine Corps Relief SocietyMilitary Saves 2009 1st Quarter

At 54 Offices World-Wide NMCRS Partnered with :

  • Area Coordinators
  • Navy Fleet and Family Service Centers
  • Marine Corps Community Services
  • Local banks
  • Road Shows
north south east 5 navy
North & South East- 5 Navy
  • Slogan; Feed the Pig
  • Week Long Program all over the base
  • Recipes, coupon saving
  • Prepared spending plans
  • Table at Fair
norfolk area 4 navy offices
Norfolk Area 4 Navy Offices
  • Daylong activities
  • Speakers
  • Tables
  • Signed people up to have spending plans prepared.
  • Encourage saving
  • Gathered pledge signers
east 5 marine corps offices
East: 5 Marine Corps Offices


  • recipes that volunteers prepared for a potluck dinner to feed 4 people under $7.50 or under $10.
  • Piggy Banks “Feed the Pig”
  • Gave away Store coupons
  • Offer to help develop spending plans
  • Activities w/ MCCS
southwest 3 navy 4 marine
Southwest: 3 Navy 4 Marine
  • Replaced all reading materials in office w/ financial planning info
  • Clients loved them
  • Encouraged signing pledge
  • Planning for Deployment
  • Developing Spending plan
  • Military Millionaire workshop
northwest hawaii navy
Northwest & Hawaii: Navy
  • Bulletin Boards
  • Area events
  • Signed people up
  • Tables and displays
  • Encourage Spending plans
overseas europe far east
Overseas: Europe & Far East
  • Okinawa: Road show; table
  • Yokosuko: 5 Mile Run: Director dressed as MoneyMan.
  • Rota: Table w/ Coupon handouts
  • Tables at all events

Excellent participation most places.

High Command leadership is the key!!

  • Armed Forces Bank and Armed Forces Bank of CA supported campaign
    • Bank-wide initiatives
    • Participation in local command-driven activities
  • Participation ranged from donation of savings bonds and/or refreshments to providing financial education classes
amba bank wide initiatives
AMBA Bank-wide initiatives

Printed 100K+ pledge cards for customer statements

Pledge card attachment with Feb e-statements

25K pledge cars and distributed to all 59 AFB and AFBCA branches

Promoted week on both websites for 30 days

Waived min balance requirement on regular savings accounts opened during week for 12 mos: 221 opened

Offered savings opportunity for workout loan borrowers. Bank lends borrower an add’l $250 which is placed in a CD at current 12 mo market rate. Once load repaid, borrower has $250 CD plus interest: 325 CDs so far this year


Super Saving

• Watch Online

• Download Audio

• Download PDF

• Order free DVD

Foundations inPersonal Finance

• Watch Online

• Download Audio

who received super saving dvd
Who Received Super Saving DVD

• Army - 9 Installations

• Navy - 8 Installations

• Air Force - 13 Installations

• Marine Corps - 1 Installation

54 Navy Marine Corps Relief Society Chapters

also received the Super Saving lesson.


how they used the dvd
How They Used the DVD

• Financial Fairs

• Family Days with a focus on Finances

• Travis AFB used the video as a follow-up to Military Saves by offering Financial Peace University



Foundations in Personal Finance

Savings Lesson • Youth Curriculum



Steve Holt



0845-1100, Wed 25 Mar, ICI, 1401 H St NW

deployment savings opportunities

Deployment Savings Opportunities

Using deployment financial opportunities to boost savings

deployment and savings
Deployment and savings

Making a budget is like deciding how to divide up the pie.

Deployment offers opportunities to make the pie larger.

Having more pie doesn’t mean you have to eat more pie.


deployment and financial benefits
Deployment and financial benefits

Deployment offers allowances, tax breaks, incentives and special pay.

The Department of Defense currently has 70 types of special pays and allowances, depending on your deployment and duty status, branch of service, and duty station on the books

Find detailed information through your service financial office or online through myPay


what to save during deployment
What to save during deployment
  • Combat zone tax exclusion
  • Pay yourself instead of the government
    • As an E-6 with 6 years, you earn approximately $35,410 per year.
    • The taxes generally add up to $8,800.00
    • Set aside $8,000 in a retirement account with 2% interest for 10 years
    • Saving earns you $1,769.60


what to save during deployment1
What to save during deployment
  • Make extra payments on credit cards, student loans, car loans or mortgages.
    • A credit card with a $15,000 balance will never be paid off with the minimum payment.
    • With a payment of $500/month, it will take nearly 3 years and over $2,000 in interest to pay off.
    • A lump sum payment of $8,000 towards this debt saves more than $1,500 in interest payments.


what to save during deployment2
What to save during deployment

Per diem while TDY

Minimize spending, maximize income and saving

The difference that $5-$10/day can make…

Over a week: $35-$70

Over a month: $140-$240

Over a year: $1820-$3640

Small saving can be the difference between 1 cup of designer coffee per day and an HDTV

Paid in cash

No debt and no interest payments



what to save during deployment3
What to save during deployment

Family Separation Allowance

FSA is payable at $250.00 per month and accrues from the day of departure from the home station and ends the day prior to arrival at the home station, in addition to any per diem or other entitlements.

Use this cash for taxes, retirement, credit card and loan payments, college savings, home repairs, etc.

Also consider using it for something that the whole family will enjoy for years. Paying cash always saves you money over using credit!


what to save during deployment4
What to save during deployment

Maybe you are considering a family vacation after your deployment ends…and nothing says family like Mickey Mouse!

4 passes for 4 days in Disney World cost $1076.

If you pay in cash with your Family Separation Allowance Savings, you pay $1076.

If you put this on a credit card and only pay the minimum, you will pay more than $2,600 over 14 years.


what to save during deployment5
What to save during deployment

Live alone?

Going to be gone for 3 months? 6 months? a year?

Consider renting out your house or apartment for extra cash

Subletting allows you to cover your housing costs while you still collect BAH.

  • Do you rent?
    • This is a great way to set aside money for a down payment for your first home.
  • Do you own?
    • This is a great way to put money aside for home improvements.


ways to save during deployment
Ways to save during deployment

Create a rainy day fund

Cash has its advantages that credit and long-term accounts don’t offer

Short term savings can really save you from the unexpected


ways to save during deployment1
Ways to save during deployment

See you local credit union or military bank to learn more about:

Basic Savings Accounts

Certificates of Deposit

College Savings Accounts

IRAs and other retirement accounts

Investment options


ways to save during deployment2
Ways to save during deployment

Get sound advice.

Online, check out for Money & Mobility, information specifically for military personnel and their families

See a Personal Financial Manager at you Installation or arrange a consultation with a Certified Financial Planner through Military OneSource.


ways to save during deployment3
Ways to save during Deployment
  • Saving Deposit Program (SDP)
    • For military members deployed in combat zones, qualified hazardous duty areas, or certain contingency operations
    • Annual interest rate of 10%

E-6 salary after 6 years=$35,410

Save 10%=$3,451

After 12 months in SDP savings = $3,809

Reward for saving = $358

Save the maximum = $10,000

After 12 months in SDP, savings = $11,038

Reward for saving = $1,038


ways to save during deployment4
Ways to save during deployment

TSP is a Federal Government-sponsored retirement savings and investment plan.

For more detailed information, visit


military saves on facebook
Military Saves on Facebook

Reaches a large military audience in their homes

Utilizes the existing network of military personnel on Facebook to spread a message of financial readiness with fans of the page and with their peers

Updates from Military Saves can easily be sent to all fans. Updates are seen on a fan’s wall by their “friends”, generating great exposure

mission to promote financial readiness the page will
Mission: To Promote Financial Readiness… The page will:

Disseminate information & resources

Provide education

Encourage fans to explore and take the "Saver Pledge”

Enable discussion and create a forum for support, encouragement and knowledge sharing among page fans.

overview and layout the wall
Overview and Layout:The WALL

The wall is the first page visitors see when arriving at Military Saves on Facebook.

The Wall features:

Tabs to navigate the page,

A Greeting/By-line

Fans Box: displays who and how many fans there are

The Wall itself: Status updates and comments from visitors are displayed here.

the wall continued
The Wall, continued…

The wall also features:

A Military Saves Score Board

The Saver Pledge with link to, and

A brief snippet from the Message tab


Message: A personal message from a noted authority in the field of personal finance. (IE. Beth Kobliner, Suze Orman, Dave Ramsey, etc.)

Discussion: Addressed on next slide

Resources: List of links to other useful and pertinent websites

Boxes: photos, videos, and events can be posted here

discussion board

The discussion board is a center for sharing, learning, support and encouragement. Here, page visitors can post their triumphs, trials, concerns and questions.


Military Saves’ Page on Facebook will:

  • Enhance the online presence of the campaign working along with,
  • Provide servicemembers with an accessible forum for support, sharing, and learning, and
  • Assist servicemembers in attaining financial success.
military youth saves on facebook
Military Youth Saves on Facebook
  • Military teens are center of gravity – “owners” of military youth saves
  • All service/all component network of participating teens
    • Facebook, google groups, etc
  • Cultural core – individual participation – with leadership opportunities and outreach to local community
military youth saves on facebook1
Military Youth Saves on Facebook
  • Military Saves
    • Monitors internet forums
    • Provides new materials, shares ideas, assists with problem solving
    • Tracks membership, participation and projects
  • OSD/Services
    • Promote coordination with youth leaders
    • Continuous access and occasionally monitor forum activity
    • Provide new materials and share ideas
military youth saves on facebook2
Military Youth Saves on Facebook
  • Teens & Installation Programs
    • Programs will provide local guidance for events
    • Teens will coordinate and assist with events locally for young children
    • Installations offer support and assistance
  • Networking
    • With each other
    • With professionals (career learning opportunities in finance?)
    • With the America youth saves network
reception invitation cfa s consumer assembly 1700 1800 today embassy suites 900 10th st nw at k st

Reception invitation: CFA’s Consumer Assembly, 1700-1800 today, Embassy Suites, 900 10th St NW (at K St)

next meeting

Next Meeting

2 June - ue 2 Jun 09, Booz Allen Hamilton courtesy of ASMC rep