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Right Choice Sun Power Rebate Program

Right Choice Sun Power Rebate Program . GMMSCA Savannah 2009 . Right Choice Sun Power Rebate Program . Solar Thermal for solar water heating Solar Energy for photovoltaic systems. Development Process. Alan Shedd , Amy Bryan, Jonathan Weaver Technology research Cost benefit evaluation

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Right Choice Sun Power Rebate Program

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  1. Right Choice Sun Power Rebate Program GMMSCASavannah 2009

  2. Right Choice Sun Power Rebate Program Solar Thermal for solar water heating Solar Energy for photovoltaic systems

  3. Development Process • Alan Shedd, Amy Bryan, Jonathan Weaver • Technology research • Cost benefit evaluation • Program design and implementation • Bonnie Jones, Christy Queen, Tracy Rogers • Promotion • Training and process management • Installation and rebate coordination • Bill Hosken • Contractor training, development and product support

  4. Development Team • Why renewable energy strategy is important • New generation construction • Regulatory climate • HR 890 and 2054 • American Clean Energy and Securities Act • Meet renewable, energy efficiency, and clean air standards • Strengthen our energy independence • Give members a choice

  5. Program Design • Renewable energy strategy • Jackson EMC retains renewable energy credits • Education and market transformation • Research and development • Board presentation • Cost benefit study • Roll-out and implementation strategy • Internal and external training • All depth levels – stem to stern • Contractor “Lunch and Learn”

  6. Implementation • Contractor development • North American Board of Certified Energy Practitioners • Prior approval - manufacturer training program • Customer protection • OG-300 Certification • Energy Star • Energy impact tracking • Computer modeling, flow meters and sensors • Measure actual performance

  7. Incentives • Cost benefit • Jackson EMC • $317 NPV benefit demand savings and lost energy margins over 20 years • Customer • $2576 NPV benefit from energy savings over 20 years (excluding state and federal tax incentives) • Implementation incentives • Pre-site evaluation • Contractor network • Post-installation inspection • $450 rebate per water heater • Associated Credit Union and GE Money

  8. Customer Service • Process development • Advertising - web site, call center, marketing • Lead tracking – Solar Energy Marketing • Pre-site evaluation • Sun Eye evaluation • Contractor installation and post-installation inspection • Rebate payment

  9. Promotion • August 2008 soft roll out web site • Fall 2008 • JEMCO News article • Press release • Media installation events • Earth Day announced contest • June winner announced

  10. Promotion

  11. Promotion • Jemco News • Home shows • Targeted direct mail

  12. Energy Impact • Typical installation 2009- • Savings $54.02 • Greenhouse gas not emitted .324 tons • Solar energy produced 632.6 kWh • Fresh water saved (generation) 1,891 gal • Hot water use by household 7,771 gal • 7/15/09 storage temp. 120, outlet temp 149

  13. Summary • Tough sell current economy • 98 interested leads • 40 pre-site evaluations • 4 installations • 4 in progress • Positive member experience • Meet requirements of pending legislation • AMI - energy monitor interaction

  14. Hands off approach worked Protected customers from misinformation Positive customer experience Success

  15. Right Choice Sun Power Rebate Program Success

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