AD0-E560 Adobe Marketo Engage Architect Master PDF Questions

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2. 1.Which metric is most relevant for tracking lifecycle changes in Marketo? A. Program Success Rate B. Lead Conversion Rate C. Stage Velocity D. Email Open Rate Answer: C 2.Which groups typically require customized training in Marketo? (Choose two) A. IT Administrators B. Sales Executives C. Data Analysts D. Marketing Specialists Answer: AD 3.A marketing operations manager has inherited an 8-year-old Marketo instance. During an audit, they discover that each region has their own naming standards, and often marketers will create unique program names like "Mario Dec13 Sales Event - OLD DO NOT USE". Reporting is inaccurate and often requires extensive filtering to get simple results. In order to create consistent program organization rules, what is the recommended best practice for program naming schemes? A. [YY]-[MM]-[Optional DD] [Description] Example: 24-02-14 Product release Webinar B. [Program type] [YYYY]-[MM]-[Optional DD] [Description] Example: WBN 2024-02-14 Product release C. [Description] [Program type] [YYYY]-[MM]-[DD] Example: Product release WBN 2024-02-14 D. Use a unique identifier for each program without following a standardized structure Answer: B 4.Which integrations are commonly used with Marketo? (Choose two) A. CRM integrations B. Social media posting tools C. Manual lead imports D. Predictive analytics tools Answer: AD 5.What is a potential challenge when integrating a third-party analytics tool with Marketo? A. Data enrichment capabilities B. Data mapping discrepancies C. Limited campaign templates D. High email bounce rates 2 / 4

3. Answer: B 6.What is the primary objective of an enablement rollout plan? A. Increase system uptime B. Educate stakeholders on system usage C. Automate marketing workflows D. Enhance email deliverability Answer: B 7.An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms. The requirements are outlined below: Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday. Scenario 2: Before deleting any record on Marketo, push the data to "Donor System". How should the Marketo Engage Architect approach the platform integration? A. Scenario 1 - Use Webhook and Scenario 2 - Use REST API B. Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API C. Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API D. Scenario 1 – Use REST API and Scenario 2 – Use Webhook Answer: D 8.What is a "detour" in a lifecycle model? A. A lead that bypasses the initial stages of the lifecycle B. A manual override in lead scoring C. A temporary change in the lifecycle path due to specific conditions D. A fallback stage for inactive leads Answer: C 9.An enterprise marketing organization has set up an out-of-the-box Revenue Cycle Modeler. However, after some time, the sales team has provided feedback that the following modifications need to be made: SQL leads need to be reviewed with an SLA of 5 days by the Sales Support team SQL leads that are disqualified should be removed from the SLA stage SQL leads that are sales ready need to progress to the Sales Accepted Leads stage (SAL) What are the three changes that needs to be implemented? (Choose three.) A. Add an SLA stage, SAL, between "SQL" and "Opportunity" B. Add a detour stage, "Disqualified”, from "SQL" C. Check that the "SQL" stage from inventory type to SLA has a Max Age of 5 days D. Add an inventory stage, SAL, between "SQL" and "Opportunity" E. Add a "Disqualified" transition from "SQL" to "MQL" Answer: BCD 3 / 4

4. 10.A company providing security software subscription services has recently set up their lead lifecycle stages. The marketing operations team would like to refine the lifecycle stages based on the following feedback from the sales team: Some of the sales leads are in the early stages of research and not ready for sales Leads downloading a white paper does not indicate their interest to speak to sales Leads participating in an event are more ready to speak to sales What would the Marketo Engage consultant recommend based upon the above requirements? A. Evaluate the scoring criteria for SQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for MQL to exclude an event registration B. Evaluate the scoring criteria for MQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for SQL to include an event attendance C. Review the scoring criteria SAL, as downloading a white paper does not necessarily indicate their interest Add additional criteria for SQL to include an event registration D. Add a lead stage for every action, such as white paper download or event registration. Answer: B 11.Which element is critical to evaluate when reviewing a Marketo instance? A. The number of landing pages B. Data quality in the lead database C. The quantity of marketing campaigns D. The number of cloned assets Answer: B 12.What is the impact of negative scoring in lead scoring models? A. Improves lead qualification accuracy B. Automatically removes unqualified leads C. Prioritizes leads with higher scores D. Speeds up sales follow-up processes Answer: A 4 / 4