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+. +. July 27, 2013 Universal Studios Los Angeles, California. Variety’s Power of Youth is an initiative that encourages top young talent to become involved in philanthropic and humanitarian causes, using their positions in popular culture to motivate others to do the same.

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Presentation Transcript
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July 27, 2013

Universal Studios

Los Angeles, California

Variety’s Power of Youth is an initiative that encourages top young talent to become involved in philanthropic and humanitarian causes, using their positions in popular culture to motivate others to do the same.

The event, now in its seventh year, is an invitation-only afternoon full of fun and festivities, with live performances, interactive games, activities, food, photo opportunities, and a special presentation. Extensive media coverage before and after the event, as well as an online auction component, ensured that the excitement surrounding Variety’s Power of Youth extended well beyond the event. 100% of the auction proceeds raised benefit the participating charities.

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This Year’s Honorees Include

Jake T. Austin

Ronald McDonald House - NY

Nina Dobrev

Free The Children

Abigail Breslin

Project Sunshine

Nina Dobrev

Free The Children

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Variety’s Previous Power of Youth Honorees

Vanessa Hudgens

Make-A-Wish Foundation

Diego Boneta

Feed The Hungry

Kat Graham

The Water Project

Sarah Hyland

George Lopez’s Kidney Foundation

The Jonas Brothers

Change For Children Foundation

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|Premier Level Sponsorship|

Onsite Activation

  • Logo on Step and Repeat
  • Opportunity to capture promotional celebrity sound bites from the red carpet
  • GIV Mobile branded activation area for celebrity guest and attendees to participate
  • Dedicated wireimage photographer to capture photos of celebrity interactions
  • Eight (8) tickets to Power of Youth event
  • Opportunity to provide branded item for the official gift bag (approximately 750 attendees)
  • On stage verbal thank you
  • * At brand’s expense
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|Premier Level Sponsorship|

Print Integration

  • Premium Full Page, 4-Color co-branded ad in Daily Variety Youth Impact Report
  • Logo on Power of Youth invitation
  • Logo on a minimum of five promotional ads in Variety
  • GIV Mobile logo and photos included in post event thank you ad in Daily Variety
  • Photos from brand activation included in post event spread in Daily Variety
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|Premier Level Sponsorship|

Online Integration

  • Opportunity to promote contest for a chance to win 2 tickets to Power of Youth (can be promoted on Facebook, Online or other Social Media outlets)
  • GIV Mobile logo on Power of Youth microsite on Variety.com
  • Branded ad to rotate on Power of Youth microsite
  • GIV Mobile will have a 15 second pre-roll before celebrity interviews on Variety.com (rotates with other sponsors)
  • GIV Mobile logo attribution on event confirmation emails
  • Access to video and photos for usage on brands website and Facebook page
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|Pricing & Package|

Premier Level Sponsorship

Onsite • Print •Online

$75,000